UNV Social Media and Campaign Management for the National Youth Summit

Job Posting Organization:
The National Youth Council of Malawi (NYCOM) is a statutory body established to coordinate, promote, support, and advocate for youth development initiatives across Malawi. NYCOM serves as the leading institution for youth affairs, focusing on empowering young people by creating opportunities for participation, innovation, entrepreneurship, leadership, skills development, and socio-economic advancement. The organization works through strategic partnerships with government entities, development partners, civil society organizations, and the private sector to champion policies and programs that enhance the welfare and potential of Malawi’s youth. NYCOM aims to amplify the voices of young people, ensuring their active involvement in national development processes and decision-making. The mission of NYCOM is to empower and inspire young people to become productive, responsible, and transformative citizens who contribute meaningfully to the sustainable development of Malawi.

Job Overview:
The National Youth Council of Malawi (NYCOM) is organizing the 2026 National Youth Summit, which serves as a high-impact platform for investment, partnership-building, and scalable solutions that contribute to youth employment and innovation in alignment with the Malawi 2063 vision. To ensure a professional and cohesive brand identity for the summit, NYCOM requires high-quality visual materials for both online and offline publicity campaigns. The final designs will be utilized across all NYCOM online channels, in partner communications, and during the summit itself to enhance visibility and impact. The organization is seeking five online volunteers to manage key social media platforms including Facebook, Twitter, Instagram, LinkedIn, and TikTok. Each volunteer will be responsible for one platform, tasked with creating strategic content that showcases NYCOM's activities, expands outreach, and engages a global audience, particularly millennials. Volunteers will be expected to develop and execute a content calendar in collaboration with the Media and Publicity Committee, ensuring that the messaging is coherent and impactful across all platforms.

Duties and Responsibilities:
The volunteers will have several key responsibilities, including:

• Developing and executing a content calendar in collaboration with the Media and Publicity Committee.
• Creating and posting engaging content that includes calls for participation (for delegates, exhibitors, speakers, and volunteers), promotional campaigns (such as speaker reveals, partner spotlights, and 'Why I Am Attending' testimonials), and countdown and behind-the-scenes content (including videos, photos, and stories).
• Managing the summit's official hashtag and monitoring online conversations to ensure active engagement.
• Collaborating with other volunteers to ensure coherent messaging across all platforms.
• Providing weekly reports on engagement metrics, including reach, impressions, and feedback. Each volunteer is expected to produce 3-5 posts per week, utilizing information and raw materials (such as photos and key messages) provided by the committee.

Required Qualifications:
The position requires volunteers to have a strong understanding of social media platforms and content creation. Volunteers should possess creativity and the ability to engage audiences effectively. Familiarity with graphic design tools and social media analytics is preferred. Additionally, volunteers should be able to work collaboratively and communicate effectively with team members and stakeholders.

Educational Background:
While specific educational qualifications are not explicitly stated, a background in communications, marketing, media studies, or a related field would be beneficial for this role. Volunteers should demonstrate a passion for youth development and social media engagement.

Experience:
Experience in managing social media accounts, particularly for organizations or campaigns, is highly desirable. Volunteers should have a proven track record of creating engaging content and understanding audience dynamics on various platforms. Previous experience in volunteer roles or youth-focused initiatives would be an advantage.

Languages:
Fluency in English is mandatory, as all communications and content will be in English. Knowledge of local languages spoken in Malawi would be considered a plus, as it may enhance engagement with diverse audiences.

Additional Notes:
The position is voluntary, and the duration of the contract is not specified. This role is part-time, allowing flexibility for volunteers to manage their time effectively while contributing to the National Youth Summit. Volunteers will have the opportunity to gain valuable experience in social media management and campaign execution, while also contributing to a significant national event focused on youth empowerment.