Digital and DRTV Fundraising Content Manager

Job Posting Organization:
The job posting organization is UNHCR Korea, which is part of the United Nations High Commissioner for Refugees. UNHCR is dedicated to protecting the rights and well-being of refugees and displaced persons worldwide. Established in 1950, UNHCR operates in over 130 countries, providing assistance and support to millions of people. The organization aims to ensure that everyone has the right to seek asylum and find safe refuge in another country, and it works to promote durable solutions for refugees. UNHCR Korea is focused on expanding its fundraising efforts, particularly through digital and direct response TV channels, to enhance its capacity to support refugees and displaced individuals.

Job Overview:
The Digital and DRTV Fundraising Content Manager position is crucial for UNHCR Korea as it seeks to expand its fundraising capabilities through digital and direct response TV channels. This role involves supporting the development of engaging content that resonates with potential donors and helps to grow the organization's donor base. The manager will work closely with the PSP IG Associate to create and implement effective fundraising strategies that align with the organization's goals. The position requires a proactive approach to content production and management, ensuring that all digital and DRTV fundraising materials are of high quality and effectively communicate the mission of UNHCR. The manager will also be responsible for analyzing the performance of fundraising campaigns and making data-driven decisions to optimize future efforts.

Duties and Responsibilities:
The Digital and DRTV Fundraising Content Manager will have a wide range of responsibilities, including:

• Maintaining and managing UNHCR Korea's Digital and DRTV fundraising content marketing strategy across various platforms, including the website and social media.
• Planning, producing, and managing all types of digital and DRTV fundraising content, including digital ads, DRTV creatives, and collateral materials.
• Developing a content calendar for fundraising activities and managing the archiving of digital assets.
• Assisting in the planning and execution of fundraising strategies and annual plans.
• Implementing various fundraising campaign activities, including display advertising, social media advertising, and search engine marketing.
• Monitoring and analyzing the performance of fundraising activities and providing regular reports using analytic tools.
• Collaborating with partners, media agencies, and suppliers to enhance fundraising efforts.
• Supporting administrative tasks related to procurement and vendor management.
• Performing other duties as required to support the fundraising team.

Required Qualifications:
The ideal candidate for the Digital and DRTV Fundraising Content Manager position should possess the following qualifications:

• A university degree in marketing, advertising, or communication is preferred, with a minimum of 2 years of relevant work experience for candidates with a high school diploma or at least 1 year of experience for those with a bachelor's degree or higher.
• A minimum of 2 years of experience in digital marketing, with a preference for candidates who have worked as a Creative Director, Content Manager, or marketing/ad specialist in an online platform or media agency.
• Strong competencies in delivering digital and social content marketing campaigns, fundraising, and creative campaign development.
• Proficiency in producing digital content, including online ad campaigns, images, and videos.
• Excellent copywriting and editing skills, along with strong communication abilities in both Korean and English.
• Familiarity with software tools such as Microsoft Office (PowerPoint, Excel), Adobe Photoshop, and Adobe Premiere.
• A genuine interest in humanitarian activities and international organizations is highly desirable.

Educational Background:
Candidates should have completed a university degree in a relevant field such as marketing, advertising, or communication. While a high school diploma is acceptable, candidates with a bachelor's degree or higher will be preferred, especially if they have relevant work experience in digital marketing or related fields.

Experience:
The position requires a minimum of 2 years of experience in digital marketing. Candidates with previous roles as a Creative Director, Content Manager, or marketing/ad specialist in an online platform or media agency will be given preference. Experience in fundraising or income generation through creative campaign development is also valuable.

Languages:
The mandatory languages for this position are Korean and English. Proficiency in both languages is essential for effective communication and content creation. Additional languages may be considered an asset but are not required.

Additional Notes:
This position is classified under the UNOPS LICA5 category and is not remote. The target start date for the position is November 1, 202

• The role is full-time and involves working closely with the UNHCR office in Korea. The position does not require a functional clearance and is categorized under a hardship level of A, indicating a low level of hardship for staff members.