Job Advertisement

Position Title: Associate Director, Brand
Location: New York, NY
Country: United States of America
Deadline Date:

Job Details

Job Posting Organization:
The International Rescue Committee (IRC) was founded in 1933 at the call of Albert Einstein and has grown to become one of the world's largest international humanitarian non-governmental organizations (INGO). The IRC operates in more than 40 countries and 29 U.S. cities, focusing on restoring health, safety, education, economic wellbeing, and power to individuals affected by conflict and disaster. The organization is committed to delivering lasting impact by helping millions of people survive, reclaim control of their futures, and strengthen their communities. With a workforce dedicated to humanitarian efforts, the IRC aims to positively influence the lives of individuals worldwide, making it a force for humanity.

Job Overview:
The Associate Director, Brand is a pivotal role within the Marketing & Mobilization (M&M) team, which is part of the External Relations (ER) department. This dynamic team is responsible for overseeing and executing communications and marketing strategies that enhance the IRC's global profile and brand. The Associate Director will play a crucial role in shaping and promoting the IRC’s identity, ensuring that its values and mission are effectively communicated to donors, clients, and partners. The position involves collaborating with leadership on strategic branding initiatives, working with cross-functional teams, and ensuring brand consistency across all channels. The role also includes conducting due diligence on external brand partnerships and managing risks to protect the organization’s reputation. The ideal candidate should possess a passion for social impact and the humanitarian sector, strong leadership skills, and the ability to blend creativity with a profound understanding of nonprofit branding and messaging.

Duties and Responsibilities:
The Associate Director, Brand will be responsible for a variety of key functions, including: overseeing the development and implementation of brand guidelines to ensure consistency across all channels and touchpoints; training staff on brand guidelines and creative standards; ensuring consistent brand messaging and positioning across digital, print, Social Media, and events; supporting brand positioning efforts to differentiate the organization in a competitive landscape; providing strategic guidance on visual identity, campaign messaging, and Design; conducting comprehensive due diligence on external branding partnerships to ensure alignment with IRC values; assessing potential risks to brand reputation; monitoring brand compliance with industry regulations; regularly reviewing competitor activities; monitoring and assessing brand health through metrics and feedback; establishing key performance indicators; serving as an internal brand champion; partnering with various teams to ensure brand alignment; staying informed of industry trends; and driving innovation in brand and creative approaches.

Required Qualifications:
Candidates must possess 5-7+ years of successful, progressive experience in communications, content, creative, and/or marketing teams, with a strong preference for experience in the nonprofit or humanitarian sector. They should demonstrate outstanding brand sensibilities and the ability to communicate them effectively. The ability to lead brand training and implementation is essential, along with proven success in global brand development and positioning. Candidates should be adept at using data to inform decision-making and possess knowledge of systems and practices that support private sector Fundraising and global partnership development. Strong collaborative skills and the ability to thrive in a fast-paced environment are crucial, as is a commitment to diversity, equity, and inclusion.

Educational Background:
While the specific educational background is not explicitly stated, candidates are typically expected to have a degree in marketing, communications, Public Relations, or a related field. Advanced degrees or certifications in relevant areas may be advantageous and reflect a deeper understanding of branding and marketing principles.

Experience:
The position requires a minimum of 5-7 years of relevant experience, particularly in communications, content, creative, or marketing roles. Experience in the nonprofit or humanitarian sector is highly desirable, as it provides context for the unique challenges and opportunities in this field.

Languages:
While the job description does not specify mandatory languages, proficiency in English is essential given the organization's global operations. Additional languages may be considered a plus, particularly those relevant to the regions where the IRC operates.

Additional Notes:
The working environment is primarily a standard office setting, with some domestic and international travel required, potentially up to 20%. The role may allow for remote work, either full-time or part-time, and part-time remote employees may need to share workspace. Compensation is competitive and varies based on factors such as labor market conditions, job type, and individual candidate experience. The IRC offers a comprehensive benefits package, including sick time, retirement savings plans, paid holidays, paid time off, insurance options, and an Employee Assistance Program. The organization emphasizes a commitment to professional conduct and adherence to values of integrity, service, accountability, and equality.