American Heart Association (AHA)

Sr. Marketing Analyst

American Heart Association (AHA)

Job Description

This job opportunity is located in 

Dallas, Texas

Overview

Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.

We are looking for a Analyst" id="link" class="link">Senior Marketing Analyst to join our growing team of Data Analytics experts and manage the processes and people responsible for accurate Data Collection, processing, modeling, and Analysis. The ideal candidate has a knack for seeing solutions in sprawling data sets and the business mindset to convert insights into strategic opportunities for our company. It requires an understanding of advanced statistical methods, analytic techniques and the modeling and visualization tools mentioned below, together with the ability to apply such knowledge in the practical production of analyses the association can use to make business decisions, particularly in marketing and engagement.

Responsibilities

Business & Campaign Data Analysis

Conducts advanced data analysis, providing regular updates on trends and recommendations to help achieve business objectives.

  • Assists Businesses and MarComm Leaders set clear and consistent objectives and KPIs.

  • Monitors Key Performance Indicators (KPIs) and collaborates with analysist on custom CRM analyses.

  • Performs statistical analysis and presents analysis findings to executive leadership, sponsors, and/or internal clients.

  • Writes summary reports that interpret findings using interactive/dynamic dashboards created with tools like Tableau and Sprinklr.

  • Consistently monitors data, evaluates, and provides insights to business and/or campaign leaders.

  • Serves as SME for current, advanced analytics and presents novel research opportunities based on gaps in achieving targets.

Customer Data Analysis

Collects and analyzes customer data to ensure the quality of AHA data is well aligned with marketing programs.

  • Monitors Data Quality, data migrations and data integration to ensure the association’s database is segmented effectively for marketing activities.

  • Analyzes data using statistical methods such as logistic and linear regression; Customer Segmentation, GEE or random effects models for longitudinal or multilevel analysis, latent class group-based analyses, and analysis of “missing data.”

  • Decides and implements goals and methods for acquisition and retention of customers and stakeholders, including setting standards for ideas, development, execution and optimization of marketing campaigns.

Data Analytics

Serves as player/coach establishing standardized analytics processes and dashboards.

  • Monitors Key Performance Indicators (KPIs)

  • Acquires data from sources using Alteryx, Python

  • Generates reports using forecasting techniques, simulations modeling and predictive analytics.

  • Establishes and manages Tableau dashboards and analytic workflow projects such as Google Analytics, email journeys, scoring models, digital activity reports, channels summaries, etc.

  • Drives execution via marketing automation tools that leverage customer database and relationships.

  • Develops and manages data dictionaries and documentation of data reporting standards.

  • Assists in managing studies conducted internally and externally to evaluate the association’s brand relevancy and media campaigns.

Customer Segmentation - Manages the customer segmentation strategy to support campaign testing and analysis.

  • Analyzes customer touch point and maximizes opportunities for engagement by formulating recommendations that are grounded in Customer Experience (CX) with respect to the association’s brands and programs.

  • Creates data driven Business Development strategies by applying analyses and communicates results to convey insights into existing or potential strategies.

  • Identifies target audiences by collaborating cross-functionally with other teams to acquire their insights with respect to improved message targeting and generate buy-in for targeting decisions.

Qualifications

  • Seven (7) years of the following experience:

  • Strong Problem Solving, quantitative and analytical abilities.

  • Excellent communication, collaboration, and delegation skills.

  • Advanced knowledge of analysis techniques Experience in a position monitoring, managing, manipulating, and drawing insights from data.

  • Five (5) years of the following experience:

  • Experience in marketing analysis such as market segmentation, predictive analytics, digital analytics, measurement, business intelligence, and/or market research

  • Strong SQL skills, ability to perform effective querying involving multiple tables and subqueries

  • Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations for business units.

  • Experience and knowledge of statistical modeling techniques: GLM multiple regression, logistic regression, log-linear regression, variable selection, etc.

  • Experience working with and creating databases and dashboards using all relevant data to inform decisions.

  • Proficient with Tableau, PowerBI

  • Proficient in SQL, Python/Alteryx/R

  • Proficient in Excel, Word, and PowerPoint

  • Three (3) years of the following experience:

  • Management and/or Supervisory Experience

  • Google Analytics and other analytics tools

Preferred Qualifications:

  • Four (4) years of the following experience:

  • Effective leadership, persuasion and prioritization skills.

  • Effective communication skills to present information to technical and non-technical audiences.

  • Excellent project management skills, with task and deadline orientation

  • Strong attention to detail, organization, and time management skills

  • Ability to multitask and work successfully in a matrix organization with competing priorities

  • Ability to work in a fast-paced environment with limited supervision

Compensation & Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

  • Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.

  • Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.

  • Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.

  • Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

  • Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

  • Tuition Assistance - We support the Career Development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity and inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, Twitter, and at heart.org.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

This position not a match with your skills? Click here to see other opportunities.

EOE/Protected Veterans/Persons with Disabilities

#AHAIND3, #LI-Remote

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Location US-TX-Dallas

Posted Date 2 hours ago (5/8/2023 1:02 PM)

Requisition ID 2023-10456

Job Category Marketing, Communications & Public Relations

Position Type Full Time

Location: TX-Dallas

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American Health Associasion (AHA) does not indicate an expiration date for vacancies. Please apply timely not to miss an opportunity.

 

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