American Heart Association (AHA)

Senior Region Grassroots Lead

American Heart Association (AHA)

Job Description

This job opportunity is located in 

Lexington, Kentucky


Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.

The American Heart Association has an excellent opportunity for a Sr. Region Grassroots Lead , Mid-West . Location of the selected candidate is flexible within the region (Kentucky, Ohio, Indiana, Michigan, Illinois, Wisconsin, Nebraska, South Dakota, North Dakota, Iowa, Minnesota, Missouri, Kansas) provided the location allows for effective and cost-efficient travel.

The Sr. Region Grassroots Lead is a player-coach role in which you will oversee the American Heart Association’s signature grassroots program- You’re the Cure - within the region. You will supervise the Region Grassroots Manager. You will be responsible for providing leadership and Coordination of grassroots volunteer engagement and grassroots tactics within the region. You will collaborate with colleagues on issue advocacy campaign strategy, where you will serve as the grassroots engagement expert in the strategic planning process, ensuring the inclusion of influential grassroots strategies and tactics in campaign plans and ensuring that these activities are carried out to advance the policy priorities of the Association at the federal, state and community level. Additional responsibilities include organizing and coordinating the recruitment, mobilization, retention and recognition of volunteer advocates within the You’re the Cure network in the assigned region through regular communication, advocate training, and online and offline calls to action.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity and inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, Twitter, and at


  • Managerial supervision for the region grassroots manager.

  • Provides input and grassroots expertise that informs the volunteer and public engagement strategies and tactics in issue campaigns being conducted within the assigned region.

  • Develops and implements a strategic plan around the recruitment, mobilization and retention of You’re the Cure members for assigned region.

  • Leads and coordinates the activities and efforts of the region grassroots team

  • Maintains regular communication with You’re the Cure advocates in assigned region to keep them engaged and active throughout the year- including alerts, newsletters, email updates, social media messaging, etc.

  • Plans and implements grassroots training for American Heart Association volunteers and staff as needed to educate on our mission, priorities and the potential impact of advocacy.

  • Writes and launches action alerts to mobilize volunteers to contact lawmakers, regulators and industry leaders.

  • Regularly evaluates You’re the Cure program metrics, including but not limited to: tracking performance of communications and analyzing network trends through web-based action and reporting systems.

  • Activates and engages You’re the Cure advocates in offline tactics as appropriate to impact public policy campaigns. Examples include rallies, spokesperson opportunities, phone call campaigns, events, etc.

  • Identifies opportunities for the recruitment of grassroots networkers and key contact volunteers through association-related activities and other community events or resources.

  • Fosters integration opportunities with internal staff partners to further grow the You’re the Cure network and provide meaningful volunteer engagement opportunities through advocacy.

  • Supports federal, state or local lobby day or public awareness events within assigned region designed to promote the association’s advocacy agenda. Oversees in-district meeting efforts.

  • Provides strategic guidance, technical assistance and on-going support to metro-level Board, staff and volunteers as they pursue opportunities to advance the Association’s public policy priorities at the community level. Ensure the recruitment and integration of these local volunteer efforts within You’re the Cure and ensure that local grassroots activities adhere to applicable American Heart Association policies and activity reporting requirements.

  • Provides monthly updates on grassroots goal progress, activities and successes to the Region Vice President, Field Advocacy and National Director" id="link" class="link">Senior Director of Field Grassroots.

Want to help get your resume to the top? Take a look at the experience we require:


  • Bachelor’s Degree in Political Science, Communications, related area or equivalent work experience.

  • Minimum of three (3) years of experience in community organizing and mobilization, volunteer management, public policy, public health, government relations, or political and/or issue campaigns.

  • Demonstrated ability to lead peer workgroups.

  • Ability to recruit, direct, coach, monitor, and supervise volunteers

  • Working knowledge of grassroots advocacy principles

  • Ability to implement programs and initiatives by engaging all key partners and constituents.

  • Exceptional oral and written communications skills.

  • Demonstrated ability to simultaneously manage multiple, complex projects in varying stages of development under time constraints.

  • Demonstrated ability to work with minimal supervision; self-starter.

  • Must be able to travel overnight approx. 20% of the time.

Here are some of the preferred skills we are looking for:

  • Experience with supporting integrated campaign strategies- media advocacy, grassroots mobilization, coalition-building and lobbying- to advance public policy goals.

  • Basic understanding and skills to support social media outreach.

  • Use and management of web-based grassroots action sites for creating campaigns, sending alerts and managing volunteer and legislator information.

  • Knowledge of the legislative process at the federal, state and local level.

Compensation & Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

  • Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.

  • Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.

  • Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.

  • Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

  • Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

  • Tuition Assistance - We support the Career Development of all employees. This program provides Financial Assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for Health Equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

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Location US-KY-Louisville

Posted Date 42 minutes ago (5/17/2023 4:14 PM)

Requisition ID 2023-10224

Job Category Advocacy

Additional Locations Diversity Distribution Midwest

Position Type Full Time

Location: KY-Lexington

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American Health Associasion (AHA) does not indicate an expiration date for vacancies. Please apply timely not to miss an opportunity.


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