American Heart Association (AHA)

Senior Director (Communications)

American Heart Association (AHA)

Job Description

This job opportunity is located in 

Philadelphia, Pennsylvania

Overview

Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?

Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? You bet!

This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.

Responsibilities

The American Heart Association has an opportunity for a Director" id="link" class="link">Senior Director of Communications in Philadelphia, PA.

The Sr. Director will be responsible for the overall communications strategies, marketing programs and events for the Philadelphia market. Supervises 1 Communication Director and oversees the development and implementation of communications programs supporting strategic priorities set by Executive Director in the Greater Philadelphia market.

Responsible for developing and maintaining strong media relationships and partnerships. Quickly and expertly handles sensitive information and issues; effectively and calmly handles crises. Participates in the planning and development of cause-marketing plans. Leads the organization's response to internal and external crises and critical issues. Works collaboratively with leadership team of Philadelphia to lead all aspects of how communications can support and impact the strategic goals of the American Heart Association. Oversee advertising and public service campaigns. Works with regional volunteers, customers, and staff leadership, regional staff, news media, outside organizations and the public to enhance the American Heart Association’s image and disseminate the association’s key messages.

Provides coaching and direct supervision for the Director of Communications. Reports directly to the Executive Director in Philadelphia.

In this role, you will be responsible to:

  • Working with Executive Director to articulate the vision and direction for the Greater Philadelphia communications strategic plan. Supervises overall planning for the communications function. Leads communication staff in the development of effective communications plans for organization's key initiatives.

  • Responsible for activities in the functional areas of local and regional-level implementation of cause-marketing initiatives, media relations, public relations, media advocacy, issues, and Crisis Management and, where applicable, advertising targeting the public.

  • Coordinates the implementation of local marketing and public relations campaigns, such as acute event, women and heart disease, childhood obesity, stroke, and physical activity.

  • Works with local staff to assure knowledge of and adherence to branding guidelines and leads the organization's master brand and cause sub-brands to ensure successful implementation across the region.

  • Partners with other senior staff to fully integrate and localize each cause for the region.

  • Works with the Executive Director and leads marketing and development staff with effective communications and marketing plans for implementing the organization's campaigns in the Greater Philadelphia market (luncheons, galas, walks, etc.). Leads marketing, communications staff to implement initiatives.

  • Assures integration of organizational focus and key messages across all communications, marketing, and event activities, including public and media relations, advertising, and media advocacy.

  • Collaborates with Executive Director and Senior Leadership team to develop strategies for promotion of key Fundraising events and marketing initiatives.

  • Protects and enhances the Association’s image and leads the organization in generating greater passion about the organization.

  • Leads staff with diverse functions/skills. Management includes developing integrated goals and performance standards; mentor and counseling staff; interviewing, hiring, and training staff; evaluating staff performance, and empowering team members to lead and champion our initiatives.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Qualifications

Want to move your resume to the top, h ere are some of the requirements:

  • Bachelor’s degree from an accredited university in communications, public relations, journalism, or related field preferred.

  • 5 years of experience in public relations communications, public relations, marketing, journalism, and Event Management. This experience may also count towards satisfying this position’s educational requirement.

  • 2 to 3 years of experience in a management capacity. May occur within the 5-year related experience requirement. Experience gained through direct internal work on AHA projects/priorities may substitute for this requirement and will be considered on a case-by-case basis.

  • Experience applying the principles and practices of marketing and communications planning and consulting.

  • Knowledge of news media operations, journalism, and events management.

  • Detailed understanding of marketing and mass communications principles and an ability to develop and implement complex marketing and communications strategies.

  • Experience developing market and local strategies that support national strategies.

  • Outstanding oral and written communications skills. Specialized experience in speech writing, general business writing, writing, and editing for both print and broadcast media.

  • Intellectual flexibility and the ability to learn and apply new skills quickly.

  • Experience in crisis and issues management.

  • Expertise in advertising, branding, and marketing of concepts.

  • Experience working as both a team leader and a team member with multiple constituencies: staff, the media, external corporations and volunteers.

  • Demonstrated strategic planning and budgeting experience.

  • Understanding the role of communications in the federal, state and local legislative process preferred.

  • Experience marketing a cause in addition to a product or service preferred.

  • Knowledge of voluntary health organizations or nonprofit organizations preferred.

  • Ability to travel within the Greater Philadelphia market.

  • Ability to recruit, coordinate, media train and lead volunteers and to delegate and accomplish goals through volunteers.

  • Knowledge of media and communications principles, ethics, practices and techniques, including technical requirements.

  • Proficient in Microsoft Office including Excel, Outlook, PowerPoint and Word.Attracting passionate, committed employees means offering a competitive benefits package, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow. And we do.

Compensation & Benefits

Employees scheduled to work at least 20 hours per week are eligible to participate in the medical, dental, and vision plans the first of the month following date of hire (start date). AHA subsidizes the medical and dental cost to ensure benefits are affordable. Eligible dependents under AHA’s group benefit plans include legal spouse, domestic partner, children under the age of 26 or who are disabled. AHA offers additional benefits like an EAP, telehealth benefit for general medical and behavioral health, flexible spending accounts, life insurance, and disability.

Retirement Plans: AHA retirement plans offer employees a way to start saving after their first paycheck. The retirement plans provide employer contributions after two years of service. If you have previous 501(c)(3) non-profit experience, within the last 5 years, at a national health agency, an institution of higher learning or a medical institution, that experience may count towards the two-year waiting period. Employees are 100% vested in employee and employer contributions.

Paid Days Off: Regular full-time and part-time employees earn Paid Time Off (PTO) based on years of service. PTO begins accruing on date of hire. Full time employees receive one paid Community Service time off day per year and are encouraged to participate in projects, programs and organizations which contribute to the health and vitality of their communities. AHA also offers 12 paid holidays per year.

Leaves of Absence: AHA offers both Short Term and Long-Term Disability benefits which replace earnings if you are unable to work due to a non-work-related illness or injury. Employees are eligible for Short Term Disability after 90 days of service and are eligible for Long Term Disability after being disabled for 90 days or more. Eligible employees can take up to 12 weeks off of work for a qualified leave of absence under the Family Medical Leave Act (FMLA), intermittent FMLA leaves and leave as an accommodation under the Americans with Disabilities Act as Amended (ADAAA.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for Health Equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

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EOE/Protected Veterans/Persons with Disabilities

Location US-PA-Philadelphia

Posted Date 2 hours ago (9/16/2022 2:54 PM)

Requisition ID 2022-9197

Job Category Field Campaigns

Additional Locations US-NJ-Camden

Position Type Full Time

Location: PA-Philadelphia

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American Health Associasion (AHA) does not indicate an expiration date for vacancies. Please apply timely not to miss an opportunity.

 

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