American Heart Association (AHA)

Region Grassroots Manager

American Heart Association (AHA)

Job Description

This job opportunity is located in 

Ft Lauderdale, Florida


Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.

The American Heart Association has an excellent opportunity for a Region Grassroots Manager in our Southeast Region . Location of the selected candidate is flexible within the region ( AL, GA, FL, LA, MS, NC, PR, SC, TN ) provided the location allows for effective and cost-efficient travel.

The Region Grassroots Manager is responsible for recruiting, mobilizing, retaining, and recognizing Volunteer advocates for the Association’s You’re the Cure grassroots network in the assigned territory within the Southeast Region. You will supervise the identification and execution of influential grassroots strategies and tactics to advance the Association’s public policy priorities at the federal, state and community levels. Additional responsibilities include contributing to issue advocacy campaign plans and ensuring effective volunteer engagement through regular communication, advocate training, as well as online and offline calls to action.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as training and support locally and through our National Center.

#TheAHALife is our company culture, our way of life, reflecting our diversity and inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, Twitter, and at


Essential Job Duties:

  • Develops and implements a strategic plan around the recruitment, mobilization, and retention of You’re the Cure members for assigned territory.

  • Works closely with Region Senior Grassroots Lead in the Southeast to develop and implement regional grassroots processes.

  • Maintains regular communication with You’re the Cure advocates in assigned territory to keep them engaged and active throughout the year, such as action alerts, newsletters, email updates, Social Media messaging, etc.

  • Activates and engages You’re the Cure advocates in offline tactics as appropriate to impact public policy campaigns. Examples include lobby days, rallies, spokesperson opportunities, phone call campaigns, events, etc.

  • Writes and launches action alerts to mobilize advocates to send communications to lawmakers, regulators, and industry leaders.

  • Finds opportunities to recruit grassroots networkers and key contact volunteers through American Heart Association-related activities and other community events or resources.

  • Cultivates opportunities for grassroots networkers to advance their level of engagement in advocacy.

  • Develops volunteer leaders, who play a leading role in policy campaigns, assisting with advocate recruitment, training, and outreach, as well as sharing their stories with lawmakers and in the media.

  • Plans and implements grassroots trainings for Association volunteers and staff as needed to educate on the Association's mission and priorities and how they can make an impact through advocacy.

  • Recognizes advocates for their contributions through the course of policy campaigns.

  • Regularly evaluates You’re the Cure program metrics in assigned territory. Examples include tracking performance of online communications and analyzing network trends through web-based action and reporting systems.

  • Fosters integration opportunities with Association staff partners to further grow the You’re the Cure network and to provide meaningful volunteer engagement opportunities through advocacy.

  • Supports federal, state, or local lobby day or public awareness events within assigned territory designed to promote the American Heart Association/American Stroke Association’s advocacy agenda. Oversees in-district meeting efforts.

  • Supports federal advocacy efforts in assigned territory, such as identifying volunteers for Congressional meetings.

  • Provides strategic guidance, Technical Assistance and on-going support to metro-level Board, staff, and volunteers as they pursue opportunities to advance the Association’s public policy priorities at the community level. Ensures the recruitment and integration of these local volunteer efforts within You’re the Cure and ensures that local grassroots activities adhere to applicable Association policies and activity reporting requirements.


Want to help get your resume to the top? Take a look at the experience we require:

  • Bachelor’s Degree in Political Science, Communications, related area, or equivalent work experience.

  • Minimum of three (3) years of experience in community organizing and mobilization, volunteer management, public policy, Public Health, government relations, or political and/or issue campaigns.

  • Ability to recruit, direct, mentor, monitor, and supervise volunteers

  • Solid understanding of grassroots advocacy principles

  • Ability to implement programs and initiatives by engaging all key partners and constituents.

  • Outstanding oral and written communications skills.

  • Demonstrated ability to simultaneously manage multiple, sophisticated projects in varying stages of development under time constraints.

  • Demonstrated ability to be a self-starter, working with minimal direction.

  • Ability to travel overnight approx. 10% of the time.

Here are some of the preferred skills we are looking for:

  • Experience with supporting coordinated campaign strategies- media advocacy, grassroots mobilization, coalition-building, and lobbying- to advance public policy goals.

  • Basic understanding and skills to support social media outreach.

  • Use and management of web-based grassroots action sites for crafting campaigns, sending alerts, and managing volunteer and legislator information.

  • Knowledge of Capacity Building in the community.

  • Knowledge of the legislative process at the federal, state, and local level.

So, are you ready to work for the largest voluntary health organization dedicated to fighting heart disease, stroke, and other cardiovascular diseases?

Compensation & Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

  • Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.

  • Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.

  • Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.

  • Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

  • Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for Health Equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

This position not a match with your skills? Click here to see other opportunities.

EOE/Protected Veterans/Persons with Disabilities

Location US-NC-Charlotte

Posted Date 2 months ago (11/10/2022 12:19 PM)

Requisition ID 2022-9391

Job Category Advocacy

Additional Locations Diversity Distribution Southeast

Position Type Full Time

Location: FL-Ft Lauderdale

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American Health Associasion (AHA) does not indicate an expiration date for Vacancies. Please apply timely not to miss an opportunity.


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