American Heart Association (AHA)

National Lead (Life Is Why Consumer Campaign)

American Heart Association (AHA)

Job Description

  Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?

Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? you bet! This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.


The American Heart Association (AHA) has an excellent opportunity for a National Lead, Life is Why Consumer Campaign for Corporate Relations Operations. The location for this position is remote and flexible.

In this role, you will be responsible for developing strategic business relationships focused in retail, B2C, and CPG to secure funding for AHA mission and organizational priorities at the $1 million + per year level. Responsible for building a strong portfolio of accounts to achieve annual revenue targets in the $10-25 million range, as well as meeting and exceeding strategic objectives. The National Lead for the American Heart Association’s Life is Why Consumer Campaign is at the helm of one of our most important campaigns for the organization and is responsible for the success, growth and evolution of this growing revenue stream. This leader will direct our efforts nationally through campaign management and oversight, the creation and execution of the sales strategy, product and campaign development and management of top accounts. In addition, the National Lead will work directly with regional and market leadership and inspire staff and volunteers across the country to ensure the campaign continues to gain supporters and visibility.

Essential Job Duties:

  • Working with others, manage and grow the organizations top consumer campaigns
  • Provide excellent campaign Analysis that uses lead indicators and data to drive performance
  • Create and Manage to the playbook for success for consumer campaigns with a focus on building relationships with C-Suite leadership, community leaders, and major funders.
  • Drive national relationships and partnerships with Fortune 1000 companies
  • Monitor and analyze external and internal trends and data to develop benchmarks, standard methodologies, priorities and focus areas
  • Product and campaign development
  • Work with internal and external partners to develop strategies to significantly increase AHA’s revenue and impact
  • Work directly with top markets in driving pipelines, execution, and stewardship of campaign participants
  • Provide formal feedback to regional Senior Leadership on opportunities and challenges
  • Drives adoption of innovation and new revenue strategies
Want to help get your resume to the top? Take a look at the experience we require:


  • Bachelor's Degree in Business, Marketing or Healthcare, Public Health preferred
  • Twelve (12) years of successful sales experience, particularly in selling intangible programs and services, along with the ability to develop and execute sales and marketing strategies
  • Ten (10) years of experience in negotiation and solution oriented problem-solving
  • Seven (7) years of experience developing and delivering presentations to both large and small groups
  • Seven (7) years of comprehensive ability to prepare written and oral communications including thorough knowledge and command of business English
  • Seven (7) years of consulting and interacting with the highest level of corporate leadership
  • Three (3) years of experience in sales greater than $500,000
  • Three (3) years of experience in contract negotiation and non-profit Fundraising execution
  • Excellent use of Microsoft Suite including Outlook, Word, and PowerPoint
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

  EOE/Protected Veterans/Persons with Disabilities Location Diversity Distribution US - Top 50 Posted Date 2 hours ago (5/14/2021 10:55 AM) Requisition ID 2021-6727 Job Family Group Direct Sales Job Category Field Campaigns American Health Associasion (AHA) does not indicate an expiration date for Vacancies. Please apply timely not to miss an opportunity.

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