Job Advertisement

Position Title: Marketing Manager
Location: Dallas
Country: United States
Deadline Date: N/A

Job Details

Job Posting Organization:
The American Heart Association (AHA) is a leading organization dedicated to fighting heart disease and stroke, with a mission to be a relentless force for a world of longer, healthier lives. Established in 1924, the AHA has grown to become a prominent health organization with a presence in all 50 states and numerous countries worldwide. The organization employs thousands of individuals who are passionate about Health Equity and improving cardiovascular health for all. As the AHA celebrates its Centennial year, it continues to innovate and adapt to meet the changing needs of the communities it serves, focusing on health and hope for everyone, everywhere.

Job Overview:
The Marketing Manager position at the American Heart Association is a pivotal role that involves crafting and executing comprehensive marketing and communications strategies to elevate the organization's products and services. This position is based in Dallas, TX, but offers the flexibility of being home-based. The Marketing Manager will be responsible for managing diverse projects across various disciplines, utilizing their specialized knowledge and eagerness to learn to drive impactful marketing initiatives. This role is not only about executing strategies but also about collaborating with internal partners to enhance relationships with sponsors, stakeholders, and the public. The Marketing Manager will play a crucial role in supporting revenue goals through effective marketing materials and presentations, as well as creating digital and Social Media campaigns to boost lead generation and sales. The position is full-time and grant-funded, with current funding expected to last until June 30, 2028, with potential for extension.

Duties and Responsibilities:
The duties and responsibilities of the Marketing Manager include researching, creating, and designing materials for targeted marketing communications campaigns that effectively highlight the organization's products, brands, and services to various audiences. The manager will work closely with internal partners to build and implement strategic marketing and communications strategies that enhance the organization's relations with sponsors, the public, government and regulatory authorities, stakeholders, volunteers, donors, and employees. Additionally, the Marketing Manager will coordinate and disseminate communications to reach defined audiences and meet specific program objectives. They will monitor trends in relevant fields to keep informed of developments and creatively assist internal clients in achieving their goals. The role requires leading multiple projects, managing time effectively, prioritizing work assignments, and ensuring deadlines are met.

Required Qualifications:
Candidates for the Marketing Manager position must possess a Bachelor’s degree or equivalent experience, along with at least 3 years of experience in marketing, marketing communications, or Public Relations. A solid understanding of Strategic Communication planning and implementation, pitch deck development, and email and digital campaign creation is essential. The ideal candidate will have experience in developing value propositions and B2B messaging, as well as excellent computer skills, including proficiency in Microsoft 365 and Adobe. Creative flair, conceptual and visual ability, and originality are also important attributes for this role. Strong interpersonal skills are necessary, as the Marketing Manager will need to effectively present to executives and volunteers and collaborate with internal and external stakeholders while demonstrating excellent written and Oral Communication skills. The ability to travel up to 10% of the time per year to attend events and conferences is also required.

Educational Background:
The educational background required for the Marketing Manager position includes a Bachelor’s degree in marketing, communications, public relations, or a related field. Equivalent experience may also be considered in lieu of a formal degree, provided that the candidate has demonstrated relevant skills and knowledge in the field of marketing and communications.

Experience:
The position requires a minimum of 3 years of relevant experience in marketing, marketing communications, or public relations. Candidates should have a proven track record of successfully managing marketing projects and campaigns, demonstrating their ability to develop and implement effective marketing strategies that align with organizational goals.

Languages:
While the job posting does not specify mandatory languages, proficiency in English is essential for effective communication within the organization and with external stakeholders. Additional language skills may be considered an asset, particularly in regions with diverse populations or for roles that involve outreach to non-English speaking communities.

Additional Notes:
This is a full-time position that is benefits eligible and grant funded. The current funding for this role is expected to expire on June 30, 2028, with the possibility of extension based on future funding availability. The expected pay range for this position is between $65,000 and $85,000, commensurate with experience, and geographic differentials may apply. The American Heart Association offers a comprehensive benefits package that includes medical, dental, vision, disability, and life insurance, as well as a robust retirement program with employer matching. Employees also have access to professional development opportunities, including tuition assistance and participation in Employee Resource Groups (ERGs). Work-life harmonization is emphasized, with a minimum of 16 days of Paid Time Off (PTO) for new employees, increasing with seniority, and a total of 12 paid holidays each year.