Association of Southeast Asian Nations (ASEAN)

Manager (Supporter Engagement and Retention)

Association of Southeast Asian Nations (ASEAN)

Job Description

The International Rescue Committee (IRC) responds to the world’s worst humanitarian crises and helps people survive, recover, and rebuild their lives. At work today in over 40 countries and 28 U.S. cities, we restore safety, dignity, and hope to millions who are uprooted and struggling to endure.

The IRC’s External Relations team is comprised of colleagues and teams delivering marketing, Fundraising, brand stewardship, and communications to support this work. As part of External Relations, the Mass Markets USA (MMUSA) program raises $70+ million in unrestricted revenue annually in the U.S. market and plays a strategic role in the creation of IRC’s brand, awareness, and support for its advocacy goals.

MMUSA is seeking a Manager, Supporter Engagement and Retention to inspire, engage, and steward supporters and donors by developing content, creating thoughtful supporter journeys, and supporting overarching mass marketing campaigns.

This exciting position will help us build an extraordinary supporter experience that shows impact, expresses gratitude, and forms a relationship between the supporter, our organization, and the clients we serve.

Job Overview:

We seek a data-driven and creative storyteller and marketer who is interested in humanitarian causes.

Reporting to the Associate Director of Supporter Engagement and Retention, you will support the execution and optimization of marketing content and campaigns – across MMUSA donor audiences and throughout the donor lifecycle.

As a key member of the MMUSA team, you will serve the team to grow and steward donors by providing conversion-inspiring content that has strategic and tactical fundraising goals.

You will develop emotional content that gains attention and conveys need, impact, relevancy, timeliness, and authenticity. And you will help develop and send communications to donors, helping them connect to their impact and encouraging them to continue to help.

You are an outstanding writer with a confirmed ability to produce content that sways hearts and minds and encourages people to support our work.

Major Responsibilities:

  • Help shape content, stories, and impact reporting that can be delivered to donors
  • Identify conversion-inspiring and supporter-centric content (for example, photos, videos, case studies)
  • Develop engaging copy that inspires people to become donors and encourages them to stay with the IRC
  • Support the integration of content across email, direct mail, SMS, and other communications -- particularly during major fundraising campaigns and emergencies
  • Develop and write emails (with a particular emphasis on triggered email automations), SMS text messages, and other donor-centric communications, including assets that onboard, retain, and offboard supporters
  • Be ready to engage supporters in a moment’s notice during rapid response moments and Humanitarian Emergencies; Support rapid response and Emergency campaigns by streamlining content and project leading shared assets
  • Use data and analytics to inform content creation, campaign planning, and supporter journeys
  • Develop and implement A/B and longitudinal testing plans for content and copy
  • Support quality assurance testing to ensure program materials are perfect, including copy, tracking, landing pages, and metadata
  • Support audience management by building audiences, queries, and segmentation to optimize fundraising results
  • Be an IRC brand ambassador, ensuring copy is on-brand, effective, and highlights the dignity and resilience of the people we serve


  • Education: Bachelor’s Degree preferred
  • At least 3 years of professional experience in individual fundraising (nonprofit or digital agency/marketing experience a plus) with increasing revenue responsibility
  • Copywriting skills, specifically in mass marketing/direct response/individual fundraising, are required
  • Experience in identifying, shaping, and developing content that is effective for fundraising
  • Experience in email marketing; Experience using HTML and building emails is a plus
  • Project management experience in mid to large sized fundraising programs
  • Outstanding organizational skills in order to work across many contending priorities successfully in a fast-paced environment
  • Ability to work effectively and adaptively in a highly interdependent team

Demonstrated Skills and Competencies:

  • Proven CRM experience is required; Salesforce experience preferred
  • Proficiency in all Microsoft Office applications
  • Experience with email marketing and automation platform; Familiarity with digital advertising and direct mail
  • Familiarity with A/B, multivariant, and long-term testing
  • Loves collaboration and brainstorming and can work well with colleagues across the organization
  • Is passionate about marketing, as well as our cause, and seeks to help transform the lives of people affected by humanitarian crises
  • Is a creative problem solver who’s able to navigate complexity and ambiguity to get to the heart of and cultivate an outstanding story

Working Environment:

This role is remote full-time with East Coast hours and eligible for U.S. residents only. Applicants have a home or alternate workspace from which they can effectively complete their work from during regularly scheduled hours. Some travel (once every 2-3 months) is required to meet at off-site retreats and other meetings.

IRC is an Equal Opportunity Employer

IRC considers all applicants on the basis of merit without regard to race, sex, color, national origin, religion, sexual orientation, age, marital status, veteran status, disability or any other characteristic protected by applicable Law.

Gender Equality

IRC is committed to narrowing the gender gap in leadership positions. We offer benefits that provide an enabling environment for women to participate in our workforce including parental leave, gender-sensitive security protocols and other supportive benefits.

Standards of Professional Conduct

The IRC and IRC workers must adhere to the values and principles outlined in IRC Way - Standards for Professional Conduct. These are Integrity, Equality, Service, and Accountability. In accordance with these values, the IRC operates and enforces policies on Beneficiary Protection from Exploitation and Abuse, Child Safeguarding, Anti Workplace Harassment, Fiscal Integrity, and Anti-Retaliation.

Covid-19 Vaccination Requirement:

In accordance with IRC’s duty to provide and maintain a workplace that is free of known hazards and our commitment to safeguard the health of our employees, clients, and communities, IRC requires new hires to furnish proof of vaccination against COVID-19 in order to be considered for any in-office or hybrid positions. All IRC US offices require full vaccination to attend any in-office functions (e.g., meetings, trainings).

Commitment to Diversity and Inclusivity:

IRC is committed to building a diverse organization and a climate of inclusivity. We strongly encourage applications from candidates who can demonstrate that they can contribute to this goal.

Equal Opportunity Employer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

US Benefits:

We offer a comprehensive and highly competitive set of benefits. In the US, these include: 10 sick days, 10 US holidays, 20-25 paid time off days (depending on role and tenure), medical insurance starting at $145 per month, dental starting at $7 per month, and vision starting at $5 per month, FSA for healthcare, childcare, and commuter costs, a 403b retirement savings plans with up to 4.5% immediately vested matching contribution, plus a 3-7% base IRC contribution (3 year vesting), disability & life insurance, and an Employee Assistance Program which is available to our staff and their families to support counseling and care in times of crisis and mental health struggles.


Posted pay ranges apply to US-based candidates. Ranges are based on various factors including the labor market, job type, internal equity, and budget. Exact offers are calibrated by work location, individual candidate experience and skills relative to the defined job requirements.

How to apply

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