United Nations Children's Fund (UNICEF)

International Consultant (Supporter Engagement - Private Sector Fundraising)

United Nations Children's Fund (UNICEF)

Job Description

This consultancy will provide strategic and tactical leadership across all areas of the Individual Giving Fundraising with the aim of maximizing RR (resources for results) revenue for UNICEF Costa Rica. The post holder will ensure the success of the fundraising investment allocated to the Country Office, will manage and deliver on the associated KPI’s for investment and will support the management on the partnership with the private sector.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, fundraising

UNICEF Costa Rica developed a UNICEF Private Sector Fundraising Plan 2021-2025, which aims to contribute to promoting UNICEF's mandate in the country and has been designed to drive the growth of local funding. The main circumstance and objective for this document is the potential suspension of the Office's Regular Resources (RR) estimated for 2025 according to the first forecasts, as the country enters the world category of high-income countries (HIC). This fact, and according to the first analyzes of the new County Programme Document (CPD), could suppose around 800K, making the operation of UNICEF Costa Rica practically unviable, despite the serious situations of vulnerability of children's rights in the country and the great existing inequalities.

Fundraising activities in the Costa Rica office began in 2017. In 2019, Costa Rica decided to join the regional project of Panama Hub due to the potential to generate local resources through a market whose possibilities are to reach more than 40,000 regular donors. At the same time, a Business Case was created to start a pilot for the recruitment of partners for the F2F channel, which later had to be suspended due to the arrival of Covid-19.

In August 2020, the digital campaigns project began to test the digital market in 5 countries in the region, including Costa Rica. Currently, Costa Rica has one of the highest average rates of donation from individual donors.

The closing of the gaps and inequities that affect children and adolescents as well as the recovery process from the pandemic confirm the urgent need to strengthen and accelerate the fundraising processes to achieve the results of the 2018-2022 cooperation program signed between UNICEF and the government of Costa Rica.

How can you make a difference?

This consultancy will provide strategic and tactical leadership across all areas of the Individual Giving fundraising and business for results with the aim of maximizing RR (resources for results) revenue for UNICEF Costa Rica. The post holder will ensure the success of the fundraising investment allocated to the Country Office, will manage and deliver on the associated KPI’s for investment working closely with the LAC Regional Office, and will support the management on the partnership with the private sector.

Key business areas will be face to face, CPTP (Corporate Pathways to Pledge), digital, cash and Emergency fundraising in addition to donor retention and value maximization. A key focus area will be to ensure that the Individuals Giving channels are being optimized through appropriate investment and ensuring the best regional practices have been adopted to keep a high level of quality and success in the fundraising programmes.

The consultant will, in addition, to primarily managing Individuals Giving channels, manage any significant opportunities that may arise in high value channels – Corporate and Philanthropy.

He or she will develop long terms plans for PSFR activity in the market and advocate, manage and lead on investment proposals to ensure sufficient investment.

This consultancy will also support Costa Rica CO on the private sector partners engagement for fundraising and results for children.

The consultancy will support the Costa Rica Country Office team and will be supported and work closely by the LAC Regional Office.

This role will report to the Country Office Representative.

Specific tasks

  • Develop and implement an Individuals Giving Programmes in line with the 2021 and 2022 plan in the Costa Rica Country Office.
  • Implement the allocated investment and monitor and report on the KPI’s associated with the investment to the Country and Regional office on a monthly basis. Deliver on the desirable ROI as outlined in the investment applications and ensure delivery of associated gross revenue.
  • Design and coordinate with the UNICEF communication area communication campaigns and digital campaigns for fundraising in accordance with the UNICEF principles and approaches.
  • Carry out regular revenue tracking through quarterly gross revenue reports, in-depth Analysis of KPIs and regular engagement to monitor results. In case of shortfall, work to identify and implement corrective action. Identify opportunities for delivering revenue upside in Country Office to offset shortfalls in others.
  • Work to recruit appropriate fundraising agencies and carry out the necessary procurement processes with Operations to ensure timely contracting. Monitor the performance of these fundraising agencies.
  • Ensure that the Country Office is in line with all of UNICEF processes and recommendations including those for PCI compliance.
  • Update and execute a 2021-2025 PSFR plan for the Country Office.
  • Furthermore, the consultant will remain sensitive to risk in the programs that he/she is supporting and escalate as necessary.
Expected results

  • Develop the 2021 and 2022 implementation PSFR plan for Costa Rica Country Office.
  • Deliver on the gross revenue targets and the implementation of the 2021 Plan.
  • Prepare and execute at least 2 digital fundraising campaigns.
  • Deliver on the KPI’s as outlined in the investment applications.
  • Provide monthly review of results and investment KPI’s to the Country and Regional Office.
  • Prepare and provide quarterly review of results and KPI’s to the Country Office.
  • Update and execute a PSFR plan for 2021-2025.
  • Secure the relevant suppliers necessary to deliver on result for the market.
  • Ensure that all processes and work are in line with UNICEF processes and procedures.
  • Maximize any significant opportunities that arise with Corporate and Foundations.

Implementation of the 2021 PSFR Plan 2021 PSFR Plan implemented 31.12.2021 Preparation of the 2022-2025 PSFR Plan 2022-2025 PSFR Plan prepared 31.12.2021 Complete and present monthly reporting document to the Regional Office on PSFR Investment KPI’s Activities and work results presented every month Monthly Prepare and present quarterly evaluations of PSFR KPI’s for CO and RO Quarterly evaluation of PSFR KPIs for CO prepared and presented, Quarterly Lead on necessary procurement processes for service providers in conjunction with CRCO Operations Officer # of procurement processes undertakes and # of contracts signed up.

Ongoing Conduct PCI scanning in conjunction with ICT PCI scanned done Ongoing Technical assistance Costa Rica CO on the partnership building with the private sector (Business for Results for Children) Technical assistance provided to Country Office on the engagement with the business sector as and when required On-going Duration and modality of the consultancy

The duration of the contract is from August 2021 to 31 December 2021 (5 months in total). Only candidates who can commit for the whole length of the consultancy will be considered.

The post holder is expected to come to work for at least 4 months from Costa Rica Country Office. The financial quote should include all the expenses related to travel and accommodation.

To qualify as an advocate for every child you will have…


  • Advanced University degree in any of the following: Marketing, Fundraising, Business Administration, Economics, Social Sciences, Public Administration, Communication, Journalism or equivalent.
  • A first level university degree (Bachelor’s) in combination with two (2) additional years of qualifying experience may be accepted in lieu of the advanced university degree.

  • At least 5 years of hands-on experience, in progressively responsible roles, of managing and developing Individual Giving activities, with at least 3 of those years in charities/NGOs, including experience of international fundraising.
  • At least 3 years of experience in Digital Marketing and/or fundraising.
  • UN Fundraising experience considered an asset.

  • Fluency in Spanish and English is required.
Skills and knowledge:

  • Knowledge of Individuals Fundraising and Digital Fundraising.
  • Knowledge of CRM systems considered as asset.
  • Knowledge of CPTP systems.
  • Knowledge of PCI compliance considered an asset.
  • Strong analytical and problem-solving skills.
  • Experience in training and upskilling teams.
  • Excellent communication skills (both written and oral) to translate complicated business requirements into technical language, and vice versa.


  • The consultant will be responsible for administering their own travel. UNICEF will reimburse travel related expenses based on actual costs or on the below criteria whichever is lower and upon presentation of receipts.
  • Any travel involved should be budgeted according to UN Travel Standards as a ceiling.
  • UN Secretariat Administrative Instruction on Official Travel, ST/AI/2013/3: Sect. 4, para. 4.2.
Application information

Only applications received through the UNICEF Careers platform will be considered valid.

Qualified candidates are requested to submit:
  1. Resume
  2. Cover letter
  3. Financial quote (in US$), inclusive of professional fees to undertake the terms of reference above and all expenses related to travel and accommodation arrangements.
  4. Names of three referees
  5. Indicate their availability
PROPOSED PAYMENT SCHEDULE:  Monthly UNICEF will pay a lump sum payment monthly, based on submitted progress reports.  Workplan will be discussed and agreed upon with supervisor at the beginning of each month.

Individuals engaged under a consultancy or individual contract will not be considered staff members under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

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