United Nations Children's Fund (UNICEF)

Individual Contractor (Digital Fundraising)

United Nations Children's Fund (UNICEF)

Job Description

UNICEF Malaysia is currently looking for Digital Fundraising Consultant for planning, developing and implementing Digital Marketing activities to maximize donor acquisition efficiency. The consultancy period is for 1 year effective February 2021.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

How can you make a difference?

PURPOSE OF ACTIVITY/ASSIGNMENT: 

-Responsible for planning, developing and implementing digital marketing activities to maximize donor acquisition efficiencies; -Support and monitor performance of the day-to-day operation of digital individual fundraising activities; -Support the NOA Digital Fundraising Officer in campaign Analysis, forecasts and test executions to achieve planned targets.

SCOPE OF WORK

  1. Regularly monitoring acquisition campaigns and optimize to maximize donor acquisition efficiencies.

    1. Regular monitoring of acquisition campaigns to ensure that the digital KPIs are being met
    2. Manage and liaise with Digital Media marketing agency to monitor performance and take measures to optimize paid media performance.
    3. Manage other acquisition campaigns and monitor performance.
    4. Regularly plan and implement A/B testing to improve digital acquisition performance
  1. Assist in conducting User Acceptance Testing and debugging for all on going digital fundraising infrastructure improvements including testing and reporting.

    1. Ensure the digital fundraising infrastructures is up to latest digital best practices.
    2. Manage and liaise with digital web development agency to enhance and improve the digital fundraising infrastructure with measures to improve search score.
    3. On-going monitoring of other digital fundraising platforms to ensure best user experience for donor acquisition.
  1. Responsible for planning, developing and implementing digital acquisition activities
    1. Produce regular reports on digital KIPs as directed by Supervisor
    2. Support in production of donation pages, peer to peer and e-commerce related material and other digital campaign visuals such as banners, graphics and video utilizing material provided by Supervisor or sourced from UNICEF asset bank and in accordance with approved specifications.
  1. Management of Institutional or Consultant contract for the maintenance of donation website, payment gateway and online security certificate with support from fundraising assistant.

    1. Bidding and creation of Institutional or Consultant contract
    2. Liaise and manage appointed vendors for related digital fundraising acquisition service
  1. Performs other assigned duties as required.
WORK ASSIGNMENT OVERVIEW/DELIVERABLES

1) Regularly monitoring acquisition campaigns and optimize to maximize donor acquisition efficiencies (Timeline: Continuous to be reviewed monthly) (estimated budget 30%) 

Deliverables

  1. Regular monitoring of acquisition campaigns to ensure that the digital KPIs are being met
  2. Manage and liaise with digital media marketing agency to monitor performance and take measures to optimize paid media performance.
  3. Manage other acquisition campaigns and monitor performance.
  4. Regularly plan and implement A/B testing to improve digital acquisition performance
2) Assist in conducting User Acceptance Testing and debugging for all on going digital fundraising infrastructure improvements including testing and reporting. (Timeline: Continuous to be reviewed monthly) (estimated budget 25%) Deliverables

  1. Ensure the digital fundraising infrastructures is up to latest digital best practices.
  2. Manage and liaise with digital web development agency to enhance and improve the digital fundraising infrastructure with measures to improve search score.
  3. On-going monitoring of other digital fundraising platforms to ensure best user experience for donor acquisition.
3) Responsible for planning, developing and implementing digital acquisition activities. (Timeline: Continuous to be reviewed monthly) (estimated budget 30%) Deliverables

  1. Produce regular reports on digital KIPs
  2. Support in production of donation pages, peer to peer and e-commerce related material and other digital campaign visuals such as banners, graphics and video utilizing material provided by Supervisor or sourced from UNICEF asset bank and in accordance with approved specifications.
4) Management of Institutional or Consultant contract for the maintenance of donation website, payment gateway and online security certificate with support from fundraising assistant. (Timeline: Continuous to be reviewed monthly) (estimated budget 15%) Deliverables

  1. Bidding and creation of Institutional or Consultant contract
  2. Liaise and manage appointed vendors for related digital fundraising acquisition services.
To qualify as an advocate for every child you will have..

MINIMUM QUALIFICATIONS REQUIRED:

Degree in Marketing, Business Administration, or equivalent experience in the communications industry such as multinational advertising and/or direct marketing agencies.

KNOWLEDGE/EXPERTISE/SKILLS REQUIRED:

- 1-3 years of digital experience, preferably with background on digital commerce - Strong project management skills - Strong interpersonal skills, with demonstrated verbal and written communications to maintain effective working relationships with all levels of project team - Detail oriented with the ability to handle multiple assignments and deadlines, to prioritize assignments as necessary, and to work well under pressure - Experience in digital paid media marketing (search, display ad), email marketing, Content Management system, social media posting, eCommerce and analytics.

- Demonstrate Data Analysis skills, including digital tracking and analytics.

ADMINISTRATIVE DETAILS:

Office-based: Kuala Lumpur, Malaysia Paid time Off: 1.5 days for each full month of service, with a minimum contract duration of one calendar month HOW TO APPLY

Qualified candidates are requested to submit:
  • A Cover Letter
  • CV
  • Financial proposal
  • Signed P11 form (which can be retrieved at http://www.unicef.org/about/employ/index_53129.html)
*Kindly attached the above in your application profile *Please indicate your ability, availability and daily rate in Ringgit Malaysia to undertake the terms of reference above.

For every Child, you demonstrate… UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

UNICEF is committed to promote the protection and safeguarding of all children.

Remarks:

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

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