United Nations Children's Fund (UNICEF)

Fundraising Specialist (Digital Strategist)

United Nations Children's Fund (UNICEF)

Job Description

Join UNICEF Digital Fundraising Team and help us maximize supporter engagement and income generation through digital, providing expert knowledge support for digital fundraising initiatives, and boosting revenue strategies and goals in markets.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

The Private Sector Fundraising and Partnerships Section (PSFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Inside PSFP, the Digital team is implementing a new Digital Revenue Strategy to Inspire, Collaborate and Enable markets to improve their digital fundraising results. The vision: become the largest and most successful non-profit digital fundraising program in the world.

The overall objective of the Digital Revenue Strategy is increasing donations through improved digital capabilities, integrating digital channels to support activities such as telemarketing, face-to-face fundraising, DRTV, telethons and others.

For every child, a Champion

The Fundraising Strategist roles sits within the Digital Fundraising Team to maximize supporter engagement and fundraising revenues across UNICEF’s diverse network of National Committees and Country Offices, through providing proactive digital knowledge support and advising on areas of strategic investments in digital skills and capabilities.

The incumbents will support internal PFP stakeholders and global UNICEF markets in order to maximize supporter engagement and income generation through digital capabilities. The strategist will provide expert knowledge support for the digital fundraising initiatives and revenue goals in the associated markets. Will also provide account management, co-creating and refining digital strategies and briefs with markets, and coordinating additional support with subject matter specialists in the HQ digital hub team where their expert support is required. Will also identify opportunity for growth and Knowledge Sharing between markets and regions, sharing results, best practices, standards and guidelines.

How can you make a difference?

Enable the Fundraising Digital Revenue Strategy by:

  • Inputting into UNICEF global digital strategic planning and workplans.
  • Being the conduit for implementing the digital revenue strategy and feedback of local requirements and synergies.
  • Being the digital fundraising account manager for specific National Committees and Country Offices while providing specialist digital knowledge to the regional offices and relevant markets.
Enable the multi-channel digital support by:

  • Leveraging digital capabilities in support of offline revenue opportunities such as telemarketing, face-to-face fundraising, DRTV, telethons and other fundraising initiatives.
  • Supporting the work with corporate partners that can allow and/or accelerate supporter engagement and fundraising.
Provide campaign optimization support through:

  • Promoting digital and data tracking capabilities within markets.
  • Collaborating to enable the growth of digital capabilities within markets, such as analytics and tagging, paid social advertising, A/B testing, content creation, user experience Marketing automation.
  • Working with the content team to manage digital campaigns (website content, advertising and email communications) to global donors.
  • Working with other teams globally, regionally or locally in support of fundraising income objectives.
Promote the importance of analytics and continuous improvement by:

  • Providing strategic support on digital analytics, digital attribution, A/B testing solutions and working with global and local agencies where appropriate.
  • Advocating for market support within PFP, UNICEF offices and ICT for strategic projects.
Inspire and enable fundraising innovation by:

  • Being aware and promoting visibility of fundraising innovations across the industry, in National Committees and Country Offices through your expert input and support from Digital Hub support team.
  • Supporting testing of marketing innovations, working with key markets to pilot new techniques, rolling out learnings, best practices and sharing knowledge globally.
  • Collaborating with the Digital Knowledge Manager providing case studies, best practices, guidelines and expert content to global markets.
DELIVERABLES: The main objective of the Global Digital Revenue strategy by 2025 is that digital channels generate over half of UNICEF’s new donors each year and help us retain over 10M donors every year.

To be successful in this goal, UNICEF requires this digital strategist to:
  • Support the successful implementation of the digital revenue strategy in markets, understanding the potential, local requirements and digital synergies of each Natcom and Country Office, inspiring. Collaborating and enabling fundraising revenue growth through digital channels.
  • Collaborate with the Individual Giving team to guarantee digital capabilities are embedded as part of market strategy, providing input and expert support with agreed markets.
Estimated duration of the contract:
  • 364 days
Reporting to:
  • Fund Raising Manager (Digital), Individual Giving, PFP, UNICEF, Geneva
Working Place:
  • Geneva, Switzerland
To qualify as an advocate for every child you will have…

  • An Advanced University degree in any of the following fields is required: Business Administration, Marketing communications, Fundraising, or other relevant technical area.
  • A first level university degree in combination with qualifying experience may be accepted in lieu of the advanced university degree.
  • Chartered Institute of Marketing (CIM), Institute of Fundraising (IoF) or Institute of Direct Marketing (IDM) qualifications or other equivalent professional qualifications would be an asset.
  • A minimum of 5 years of progressively responsible professional experience in digital fundraising or marketing is required.
  • Proven success in delivering successful Digital Marketing programs with demonstrated financial results.
  • Solid understanding and experience of integrating digital with offline campaigns (e.g. DRTV, telethons etc.) to maximize donor revenue.
  • Experience of planning digital activity across a large organization, including running planning workshops with cross organizational stakeholders.
  • Proven Project Management skills delivering complex projects on time and on budget with a strong knowledge of all the Financial Aspects of digital fundraising/marketing including Analysis of costs/income, ROI, conversion and attrition data and all other relevant KPIs.
  • Experience conducting audience research and insight projects an advantage.
  • Experience of working on analytics, digital attribution and campaign tracking projects is an advantage.
  • Finally, experience of working in an Agile environment will be highly desirable
  • Fluency in English is required.
  • Knowledge of another official UN language (Arabic, Chinese, French, Russian and Spanish) is considered as an asset.
For every Child, you demonstrate...

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results. In addition, the following functional competencies  Applying Technical expertise (LIII), Analyzing (LII) Persuading and Influencing (LII), Entrepreneurial Thinking (LI) are required.


UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

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