American Heart Association (AHA)

Fundraising Digital Content Manager

American Heart Association (AHA)

Job Description

This job opportunity is located in 

Dallas, Texas


Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.

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The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as training and support locally and through our National Center.

#TheAHALife is our company culture, our way of life, reflecting our diversity and inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, Twitter, and at


The American Heart Association has an excellent opportunity for a Fundraising Digital Content Manager for our Direct Response Team. This position can be home based.

In this role, you will be responsible for day-to-day creation and production of social, digital, and mobile content through visual, audio, and written mediums to support direct response fundraising initiatives. Responsible for managing the creation and production of creative content including video assets, audio assets, and live production properties for social and digital fundraising initiatives. Responsible for executing concepts from development through launch and production. Responsible for modifying content and platform to meet consumer needs. Also responsible for story development, production schedules, talent/speaker preparation, and post-production delivery. Must also measure results using the constituent journey.

Essential Job Duties:

  • Must be able to translate science into constituent-friendly “clean” communications. Must demonstrate through prior work how they established trust, transparency, and teaching philosophy in their work. In addition, this role requires fast, effective, and the ability to meet writing deadlines in a results-driven revenue-driving environment. The work must lead to conversions and not just impressions and engagement.

  • Skilled Editor and storyteller. Take a list of bullet points and or a rough piece of copy and turn it from a 5 to a 10. Must be able to weave compelling stories by executing the story arc as established through research, branding strategy, and storytelling best practices.

  • This role requires that the individual be able to sit down with subject matter experts and ask the right questions to produce content that teaches, helps, and informs donors and prospective donors.

  • Able to create organic content for social Media Platforms including Facebook Instagram, YouTube, etc. and understands how to post content and measure performance.

  • Solid video, and editing skills. Show the visual story of the fundraising messages of the direct response team to amplify the mission and fundraise.

  • Embraces analytics, numbers, and measurement. Must know and understand what is working and how to get results based on social and Digital Media analytics, numbers, and measurement. Knowledge of Google Analytics and Social Media metrics and measurement platforms.


  • Bachelor's Degree in Marketing" id="link" class="link">Digital Marketing, Business, or related area.

  • Three (3) years of the following experience:

  • Must show portfolio of work including social media posts, blogs, videos., etc.

  • Knowledge of social media and content platforms (such as sprinklr), how to upload content, and measure results.

  • Experience or comprehensive understanding of non-profit environments

  • Ability to meet and build beneficial relationships with all levels of AHA staff, vendors, and external stakeholders such as volunteers or representatives of partner organizations

  • Five to Eight (5 to 8) years of the following experience:

  • Ability to build and adhere to both strategic and tactical plans

  • Ability to adjust based on data.

  • Experience working with PowerPoint, canvas, pixaby, Shutterstock other creative resources.

  • Salesforce experience is a plus

Preferred Qualifications:

  • Five to Eight (5 to 8) years of the following experience:

  • Ability to work within a high paced environment and collaboratively with agency partners.

  • Ability to self-direct daily activities and set priorities

  • Skilled in all facets of digital fundraising

Compensation & Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

  • Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.

  • Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.

  • Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.

  • Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

  • Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for Health Equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

This position not a match with your skills? Click here to see other opportunities.

EOE/Protected Veterans/Persons with Disabilities

Location US-TX-Dallas

Posted Date 2 days ago (9/22/2022 5:41 PM)

Requisition ID 2022-9331

Job Category Field Campaigns

Position Type Full Time

Location: TX-Dallas

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American Health Associasion (AHA) does not indicate an expiration date for vacancies. Please apply timely not to miss an opportunity.


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