World Food Programme (WFP)

Donor Visibility and Campaigns Project Manager

World Food Programme (WFP)

Job Description

WFP seeks candidates of the highest integrity and professionalism who share our humanitarian principles Selection of staff is made on a competitive basis, and we are committed to promoting diversity and gender balance Job Title: Donor Visibility and Campaigns Project Manager Type of Contract: Consultancy Division: CAM  – Communication, Advocacy and Marketing Division Duty Station (City, Country): Home based (relocation to Rome/Italy might be required in the future).

Duration: 11 months BACKGROUND AND PURPOSE OF THE ASSIGNMENT: To promote public engagement and thus influence and increase individual giving while supporting private sector and government funding, the profile of World Food Programme (WFP) and its work must be raised, building the WFP brand as the leading humanitarian organization fighting hunger worldwide.

Through strategic projects and campaigns that educate citizens about WFP’s work and, in some cases, their government’s contribution to that work, the Brand-Building and Public Engagement Unit supports the work of our colleagues toward increased Fundraising and resource mobilization. By increasing brand visibility, deepening brand familiarity and solidifying brand trust, WFP will establish the optimum conditions for fundraising from individuals, governments, and the private sector.

Government partners represent the vast majority of the organization’s overall funding portfolio. Delivering quality visibility to government partners is an important component of relationship management, both as standard and “above standard” visibility initiatives. Together with brand- and cause-awareness campaigns, these projects form a significant and important effort within the Communications, Advocacy and Marketing Division.

Under the supervision of the Head of Marketing, the Project Manager will help develop strategic campaigns and initiatives for WFP with a special focus on donor visibility. The candidate will collaborate with a variety of internal stakeholders from within the organization both at HQ, in donor capitals and in WFP operational countries in order to effectively develop and execute the projects. Strong organization and relationship management is key, as is the ability to plan from one end of a project to the other and keep multiple stakeholders aligned and the project timeline on track.

  1. Provide strategic guidance for communications and Donor Relations officers throughout WFP on best practices for donor communications and visibility. Regularly update guidance through WFPgo, presentations at workshops and meetings, and issue periodic updates through Weekly Outlooks.
  2. Work in close collaboration with counterparts at Global Offices and Regional Bureaux/Country Offices to align activities and ensure a coherent approach to donor visibility planning and implementation;
  3. Maintain database of WFP donor visibility activities, while proposing improvements for ease-of use and effectiveness of the database;
  4. Prepare attractive presentations on donor visibility and other donor-related topics for internal and external use.
Above-Standard-Visibility (ASV), Awareness and Public Mobilization Campaigns
  1. Plan, manage and evaluate the communications campaigns that favourably impact the views of the public, opinion leaders and partners in order to raise WFP’s profile and activities;
  2. As needed, work closely with creative/PR agencies in the creation of communication assets and the execution of communication campaigns, ensuring WFP branding guidelines are followed;
  3. As the focal point for ASV projects at HQ, maintain a view of the progress of all ASV campaigns, updating internal stakeholders as necessary and relevant;
  4. Advise Offices on best practices to activate global marketing initiatives within their markets in order to strengthen and protect WFP’s brand with local target audiences;
  5. Coordinate and prepare accurate and timely reporting on communications activities that enables informed decision-making, evaluation of objectives and consistency of information presented to stakeholders.
General Marketing:
  1. Facilitate the creation and dissemination of integrated marketing assets and tools to engage country offices, regional bureaux and Global Offices in WFP’s donor visibility and campaign efforts;
  2. Work closely with focal points in various WFP Divisions and different CAM units to ensure all projects are aligned to WFP corporate strategic objectives;
  3. Coordinate the definition of SMART objectives for the project(s), keep track and report on their achievement;
  4. Track and analyse traditional and online media, to identify trends and/or issues, and propose solutions and ideas to improve the effectiveness of communication strategy and activities;
  5. Coordinate and prepare accurate and timely reporting on communications activities that enables informed decision-making, evaluation of objectives and consistency of information presented to stakeholders;
  6. Other as required.
QUALIFICATIONS AND EXPERIENCE REQUIRED: Education: First University degree with additional years of related work experience and/or trainings/courses, or Advanced University degree in Journalism, International Relations, Public Relations, Marketing, Communications or other relevant field.

Experience: A minimum of five years of professional experience including responsibility in a Project Management role. Previous experience in creative, public relations and/or events agencies is desirable.

Knowledge and Skills:
  • Demonstrated excellence in project management and development of communication projects or campaigns;
  • Ability to evaluate creative assets from strategic and creative lenses;
  • Ability to work with minimum supervision under own initiative;
  • Tact and ability to work harmoniously with people of different national and cultural backgrounds;
  • Demonstrated problem-solving skills;
  • Effective writing skills;
  • Well organized and detail oriented with strong judgement/decision-making skills;
  • Ability to understand audiences and plan for desired outcomes;
  • Ability to plan and organize work and communicate effectively;
  • Ability to handle a large volume of work and to meet strict deadlines.
Languages: Fluency (level C) in English language. Knowledge of a second UN working language is desired.

Terms and Conditions WFP offers a competitive compensation package which will be determined by the contract type and selected candidate’s qualifications and experience.

Please visit the following websites for detailed information on working with WFP. Click on: “Our work” and “Countries” to learn more about WFP’s operations.

Deadline for applications: 15 June 2020 Ref.: VA No. 142392 Qualified female applicants and qualified applicants from developing countries are especially encouraged to apply WFP has zero tolerance for discrimination and does not discriminate on the basis of HIV/AIDS status No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.
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