American Heart Association (AHA)

Digital Marketing Manager (International)

American Heart Association (AHA)

Job Description

This job opportunity is located in Dallas, Texas Overview

Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives? Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? you bet! This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.

Responsibilities

The American Heart Association is seeking a talented Digital Marketing professional. Working with the Director, in-house and external technology groups, the Digital Marketing Manager will create innovative consumer-targeted marketing and communications programs targeting healthcare, workplaces, and the general-public. This multi-faceted role focuses on digital marketing efforts and may also manage associated digital operations, project management, training, and collateral development to drive engagement or onboarding to eCommerce and online learning systems. The position works with an internationally-based sales team and business leads. Expertise in digital marketing, Content Development or website development preferred, as this role will help build a new digital marketing and operations strategy. The ideal candidate also has some experience in other marketing and communication areas and recent experience in digital and Social Campaigns. Experience working on project teams developing eCommerce and learning management platforms or and experience with Content Management a plus.

  • Creates and manages strategic digital content development, content and marketing campaigns for international website or other eCommerce/learn
  • Develops targeted platform and product positioning messages, trainings for staff and partners.ing platforms.
  • Serve as international liasion to platform devleopment teams and vendors to ensure international marketing enablement incorporated into development and operational issues are logged and prioritized.
  • Develops and manages regional marketing campaigns and components to target audiencesplan development, copywriting, collateral development,training and onboarding to channel partners.
  • Conduct Market Research to measure product effectiveness, customer satisfaction, pricing and competitive Analysis
  • Develops and maintains strong working relationships with other departments including AHA Design, Business Technology, Corporate Relations and other internal partners
  • Create and maintain timelines and action plans on assigned projects to ensure timely delivery
  • Limited administrative support service
Qualifications

  • Bachelor’s Degree or equivalent experience
  • Five (5) – Eight (8) years of experience
  • Proven ability to communicate across a diverse audience, build relationships, gain trust and effectively work with vendors and volunteers
  • Excellent written and oral communication skills
  • Marketing and communications experience
  • Experience managing integrated marketing campaigns
  • Digital development, digital content, digital strategy
Prefered Experience:

  • General Business
  • Prior experience managing budgets
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

  EOE/Protected Veterans/Persons with Disabilities Location US-TX-Dallas Posted Date 2 hours ago (2/5/2021 1:09 PM) Requisition ID 2020-6461 Job Family Group Marketing & Communications Job Category Marketing, Communications & Public Relations Location: Dallas, TX American Health Associasion (AHA) does not indicate an expiration date for vacancies. Please apply timely not to miss an opportunity.

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