American Heart Association (AHA)

Digital Fundraising Manager (Direct Response)

American Heart Association (AHA)

Job Description

This job opportunity is located in 

Dallas, Texas


Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?

Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? You bet!

This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.


The American Heart Association (AHA) has an excellent opportunity for a Digital Fundraising Manager, Direct Response for Field Campaign Operations . This position can be home based.

In this role, you will be responsible for the execution of monthly digital fundraising campaigns across omnichannel digital platforms including email, organic social, paid media and website. Supports achieving direct response overall annual revenue and performance goals. Manages agency relationships to deliver and deploy campaigns with excellence and accuracy. Continuously analyzing fundraising (on and offline) trends, as well as identifying opportunities to engage donors in effective and innovative direct fundraising strategies. Also, responsible for developing and leveraging marketing and digital resources to expand AHA’s donor base.

Essential Duties:

  • Facilitates development and implementation of monthly omnichannel fundraising communications and campaigns including email, website, paid and organic social media, digital display, and video.

  • Develops and executes project timelines and action plans. Manages ad agency relationships to ensure on-time accurate delivery and deployment of all campaign assets. Collaborates with internal and external partners across AHA departments, contractors, vendors and consultants.

  • Researches marketing and on/off-line engagement trends to stay current and remain competitive in AHA’s category. Align with stakeholders, tools and resources for application to digital or direct response fundraising opportunities.

  • Gathers content from across the organization to inform campaign input briefs for the agency

  • Uses tracking and reporting tools across digital platforms such as Google Analytics, Sprinklr and SFMC/Marketing Cloud

  • Designs measures and reports to demonstrate accomplishments, identify areas for improvement, and track overall increases in revenue and attainment of goals. Evaluates and provides updates and metrics reports to team members, Senior Leadership, and business leads. Collects, analyzes and presents campaign data to evaluate and improve processes and establish sustainable models for predictive success.

Want to help get your resume to the top? Take a look at the experience we require:


  • Bachelor's Degree in Business, Computer Science, Marketing, Communications or related area

  • Five (5) years of the following experience:

  • Experience in online/Digital Marketing, direct response marketing campaigns or related interactive customer relationship management

  • Comprehensive understanding of Digital Communications, interactive media, and customer insight Analysis and trending

  • Ability to learn and adapt quickly to new technologies and opportunities

  • Ability to self-direct daily activities and set priorities

  • Three (3) years of the following experience:

  • Experience in hands-on use of Customer Management platforms including Luminate and/or Salesforce for execution, tracking and measurement

  • Experience or comprehensive understanding of non-profit environments

  • Excellent writing and presentation skills

  • Ability to meet and build beneficial relationships with all levels of AHA staff, vendors, and external stakeholders such as volunteers or representatives of partner organizations

  • Ability to build and adhere to both strategic and tactical plans

  • Ability to analyze and interpret relevant data and use interpretations in the development of campaign models

Preferred Experience:

  • Ability to learn and adapt quickly to new technologies and opportunities

  • Ability to self-direct daily activities and set priorities

  • Non-Profit fundraising, political fundraising is a a plus

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for Health Equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

This position not a match with your skills? Click here to see other opportunities.

Be sure to follow us on Twitter #TheAHALife

EOE/Protected Veterans/Persons with Disabilities

Location US-TX-Dallas

Posted Date 12 hours ago (8/24/2022 6:13 PM)

Requisition ID 2022-9133

Job Category Field Campaigns

Position Type Full Time

Location: TX-Dallas

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American Health Associasion (AHA) does not indicate an expiration date for vacancies. Please apply timely not to miss an opportunity.


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