UN Women

Digital Fundraising Consultant

UN Women

Job Description

  UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the Empowerment of Women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, Humanitarian Action and peace and security.

The UN Women Strategic Partnership Division (SPD) is responsible for proactively driving the strategic positioning of UN Women and ensure that the size, sources and predictability of its resources help the organization achieve its strategic goals. The division is organized into three functional clusters: Resource Mobilization; Multi-stakeholder and Partnerships Engagement Section; and Communications & Advocacy.

The Individual, Digital and Public Giving Team sits in the Multi-stakeholder and Partnerships Engagement Section. At the global level, the team coordinates and provides Technical Support and strategic advice to Regional and Country offices on all individual and digital giving activities. The team also oversees the work of UN Women National Committees. UN Women has currently 12 National Committees in the world (Australia, Austria, Finland, France, Germany, Japan, Iceland, Netherlands, New Zealand, Sweden, UK, USA), each established as an independent local non-governmental organization. Serving as the public face and dedicated voice of UN Women, the National Committees work tirelessly to raise awareness on women’s rights; secure worldwide visibility for women and girls threatened by poverty, disasters, armed conflict, abuse and exploitation; as well as raise funds from the private sector.

UN Women is committed to getting fit for digital Fundraising and revamping its online giving presence and experience, by developing and rolling-out the system road test to be fit for success and accelerating rapidly to be ready for the major opportunities in 2021 and beyond.

Under the supervision of the Head of Individual, Public and Digital Giving, the Digital Fundraising Consultant will focus on the development and implementation of a digital fundraising strategy and plans, including revamping UN Women’s online giving; and expanding its Google AdWords, display advertising, Facebook advertising and digital fundraising. S/he will also work with UN Women’s National Committees to develop digital fundraising skills, expertise and capacities.

Duties and Responsibilities

  • From March to September 2021

    1. Develop UN Women digital fundraising strategy, action plan and budget, including messaging, approach, landing pages and user experience.
    2. Assess UN Women digital fundraising infrastructure and recommend actions to build a platform for global donations and lead generation, to accept donations from donors globally, including assessments and recommendations on payment gateway/processor functionality, database, donation platform CMS, email marketing tools.
    3. Research platforms that encourage new ways of giving or to better reach certain audiences through platforms that UN Women is already using.
    4. Develop and implement a digital fundraising campaign for International Women’s Day.
    5. Develop and implement digital fundraising campaigns for Mother’s Day and Father’s Day, and for the Generation Equality Forum convened by UN Women.
    6. Put in place full analytics and tracking of digital fundraising activity so that user journeys are optimized and conversion from prospect to donor is improved. Create a reporting dashboard for use by senior management.
  • From October 2021 to March 2022

    1. Deliver training on digital fundraising at the Annual meeting of UN Women’s National Committees. Use the opportunity of the Annual Meeting to review progress against National Committee digital fundraising plans, and provide feedback to National Committees on how they can improve their digital fundraising.
    2. Develop and implement digital fundraising campaigns for the 16 Days of Activism, Giving Tuesday and End of the Year.
  • Throughout the year

    1. Act as Focal Point for assigned National Committees.
    2. Support UN Women National Committees with the implementation of their digital fundraising plans in the 2021-2022 Joint Partner Plans.
    3. Quickly develop and implement digital fundraising campaigns for Humanitarian Appeals, as necessitated by emergencies.
    4. Provide guidance and technical support on digital giving and online fundraising to UN Women National Committees.
    5. Set up paid Digital Marketing initiatives including Google AdWords and Facebook advertising.
    6. Create content, including email marketing drives, ad copy for digital platforms and visual assets, as needed.
    7. Enable donation and lead generation in multiple markets during key moments where UN Women has a higher media presence.

Competencies

Core Values:

  • Respect for Diversity
  • Integrity
  • Professionalism
Core Competencies:

  • Awareness and Sensitivity Regarding Gender Issues
  • Accountability
  • Creative Problem Solving
  • Effective Communication
  • Inclusive Collaboration
  • Stakeholder Engagement
  • Leading by Example
Please visit this link for more information on UN Women’s Core Values and Competencies: https://www.unwomen.org/-/media/headquarters/attachments/sections/about%20us/employment/un-women-values-and-competencies-framework-en.pdf?la=en&vs=637 Functional:

  • Strong organizational and time management skills.
  • Ability to work under pressure, to follow deadlines and handle numerous tasks simultaneously.
  • Knowledge of Gender Equality and women’s empowerment issues.
  • Strong multi-tasking skills and managing shifting priorities.
  • Ability to organize and complete multiple tasks by establishing priorities.
  • Ability to coordinate and monitor of tasks to achieve results.
  • Ability to establish, builds and sustains effective relationships with clients, demonstrating understanding of client’s perspective; anticipates client needs and addresses them promptly.
  • Ability to make effective timely decisions, sound judgment and decision-making skills.
  • Ability to consistently work with energy and a positive, constructive attitude.
  • Demonstrated excellent oral and written communication skills.
  • Comprehensive understanding of key digital fundraising techniques especially email marketing, Google search advertising, website analytics, social media and display advertising and Search Engine Optimisation.
  • High level of communications and presentation skills.

Required Skills and Experience

Education:

  • Master’s Degree or equivalent in public relations, marketing, advertising, business Administration or related field
  • A first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.
Experience:

  • At least 7 years of professional experience with digital commercial marketing/private sector fundraising, especially digital fundraising.
  • Work experience within the UN system is a strong asset as well as international NGOs working in multiple markets.
  • Experience in international development, donor aid programmes or another related field.
  • Experience of working across large NGOs or UN bodies in the area of digital fundraising and engagement, helping them to achieve significant growth in income.
  • Experience in commercial marketing with a focus on digital marketing for leading brands and clients an asset.
  • Extensive and proven experience of working with suppliers and agencies in the digital sector to deliver results and support income growth an asset.
Language:

  • Fluency in oral and written English is required.
  • Intermediate knowledge of another official UN language (Arabic, Chinese, French, Russian and Spanish) is desirable.
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