United Nations Children's Fund (UNICEF)

Digital Communication Officer (Campaigns & User Experience)

United Nations Children's Fund (UNICEF)

Job Description

UNICEF Jakarta is looking for Digital Communication Officer (Digital Campaigns & User Experience) who will develop, test and execute a portfolio of Digital Marketing campaigns to achieve ambitious supporter growth, engagement & Fundraising KPIs for UNICEF in Indonesia. Whether successfully moving supporters along different phases of the Supporter Journey or deepening engagement within a specific phase, all digital marketing channels (e.g., website, SEO, SEM, display ads, email, social media, etc.) will be deployed in a test-and-optimize framework to drive key performance KPIs. Working with Digital Team members at country, regional and global levels, this role is expected to grow both marketing performance KPIs, as well as improve digital campaign and user experience tools and capabilities.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, a voice UNICEF Jakarta is looking for Digital Communication Officer (Digital Campaigns & User Experience) who will develop, test and execute a portfolio of digital marketing campaigns to achieve ambitious supporter growth, engagement & fundraising KPIs for UNICEF in Indonesia. Whether successfully moving supporters along different phases of the Supporter Journey or deepening engagement within a specific phase, all digital marketing channels (e.g., website, SEO, SEM, display ads, email, social media, etc.) will be deployed in a test-and-optimize framework to drive key performance KPIs. Working with Digital Team members at country, regional and global levels, this role is expected to grow both marketing performance KPIs, as well as improve digital campaign and user experience tools and capabilities.

How can you make a difference?

The key objectives of this job are as follows: 1. Map digital channel strategy and activities across supporter journey - Define appropriate channel mix, budgets, themes, creative tests and measurement framework for each Individual supporter journey ‘phase’ (e.g., unaware of UNICEF, new social media follower, advocate, donor) - Prepare planning docs, agency briefs, and other supporting material to drive campaign implementation - Manage and track digital campaign schedule and provide high-level timeline of all campaigns and priorities 2. Structure, execute, and optimize digital marketing campaigns - Establish and systematically implement test-&-optimize structure for digital campaigns - Maximize performance by using multi-pronged approach to testing campaign propositions against multiple audience profiles - Set up multiple A/B-test cells to simultaneously assess impact of different factors (creative, segments, timing, frequency, channel interactions, etc.) on desired KPIs - Work with digital team members to elicit user insights and define optimization concepts for iterative improvements - Work with agencies or directly within digital marketing platforms (e.g., FB Ad Manager, Google Adwords, Email Marketing, Drupal website) to setup, implement and measure campaigns across all channels 3. Optimize supporter experience (website + social media) - Test and optimize website and social media user experience based on user testing - Combine creativity and discipline to improving website structure, navigation and content - Conceptualize, scope and deliver interactive experiences on UNICEF.org/Indonesia that go beyond presenting multimedia content (e.g., Data Visualizations, gamifications) - Adopt audience-centric perspective to journey-Mapping; ensuring supporter segments as diverse as major donors, Climate Change activists, academic researchers, government officials, CSR professionals etc., all digitally experience UNICEF in the best way possible - Collaborate with the donor retention team to find ways to inspire donors to stay with UNICEF, and to give them visibility and engagement options on UNICEF digital channels Please refer to the Job Profile for more details.

To qualify as an advocate for every child you will have…

- University Degree in Communications, Digital Marketing or related field required.

- Minimum 1 (one) year practical professional work experience in digital marketing required - Experience in A/B-testing, digital user experience, email marketing, SEM/SEO, digital ad tech (e.g., retargeting) strongly desired - Quantitative, analytical skills & experience with digital marketing metrics strongly desired - Digital agency, nonprofit communications/fundraising experience desirable - Additional years of experience in digital communication, social media, website Design or development, and digital advertising are asset - Fluency in English and Bahasa Indonesia.

Download File JP Digital Comm Offc (Campaigns) NOA 114074.docx To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

For every Child, you demonstrate...

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies: - Builds and Maintains Partnerships - Demonstrates self-awareness and ethical awareness - Drive to achieve results for impact - Innovates and embraces change - Manages ambiguity and complexity - Thinks and acts strategically - Works collaboratively with others UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

This position is not considered an elevated risk role. However, UNICEF reserves the right to conduct further vetting/ assessment within the scope of child safeguarding as appropriate.

Remarks: The screening of your application will be conducted based on the information in your profile. Before applying, we strongly suggest that you review your profile to ensure accuracy and completeness. Only shortlisted candidates will be contacted and advance to the next stage of the selection process. For information on compensation and benefits provided by UNICEF, please see the following link: https://www.unicef.org/careers/compensation-benefits-and-wellbeing   This vacancy is open for Indonesians only.
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