Job Advertisement

Position Title: Communications & Marketing Director
Location: Hollywood
Country: United States
Deadline Date: Apply timely not to miss an opportunity.

Job Details

Job Posting Organization:
The American Heart Association (AHA) is a leading organization dedicated to fighting heart disease and stroke, with a mission to be a relentless force for a world of longer, healthier lives. Established over a century ago, the AHA has grown to become a prominent health organization with a presence in numerous countries, focusing on Health Equity and improving cardiovascular health for all. The organization employs thousands of individuals across various roles and is committed to diversity, equity, and inclusion in its workforce and workplace culture. The AHA is known for its innovative programs and initiatives aimed at promoting heart health and reducing the impact of cardiovascular diseases.

Job Overview:
The Communications & Marketing Director position at the American Heart Association is a pivotal role focused on developing and implementing strategic communications and marketing plans that align with the organization's priorities and initiatives within the Greater Miami/Broward markets. This role is essential in raising awareness about heart disease and stroke, enhancing the public image of the AHA, and supporting Fundraising activities. The director will work closely with various stakeholders, including volunteer leadership, senior management, and the media, to ensure effective communication strategies are in place. The position also involves crisis communications and managing sensitive issues as they arise, making it crucial for the director to be adept at navigating complex situations while maintaining the integrity and mission of the AHA.

Duties and Responsibilities:
The primary duties and responsibilities of the Communications & Marketing Director include:

• Developing and implementing local strategic communications plans that promote the AHA's national priorities and local initiatives.
• Writing, distributing, and pitching news releases and media materials to both traditional and non-traditional media outlets.
• Securing media sponsorships for local events and initiatives.
• Implementing awareness campaigns related to heart and stroke topics, collaborating with key market staff for an integrated approach.
• Ensuring adherence to national branding guidelines in all communications.
• Coordinating communications plans for sponsor-funded activations.
• Identifying and training local spokespersons for media interactions.
• Providing marketing and communications support for fundraising events.
• Identifying human interest stories for media coverage and social media. 1
• Tracking media coverage and managing a spokesperson database. 1
• Collaborating with video production companies for event and marketing videos. 1
• Developing and implementing media events and public service announcements. 1
• Managing local crises or sensitive issues in collaboration with the Southeast Region’s VP of Communications and Marketing. 1
• Working with the Executive Director to manage local paid advertising projects. 1
• Implementing additional projects as identified by the executive director.

Required Qualifications:
The ideal candidate for the Communications & Marketing Director position must possess the following qualifications:

• Bilingual in Spanish, with Spanish-speaking skills required and Spanish-writing preferred.
• A bachelor's degree in communications, marketing, Public Relations, Journalism, or a related field, or equivalent experience.
• A minimum of two years of experience in communications, social media, public relations, or journalism, or a combination of training and work experience.
• Proven experience in applying communications and marketing principles in a non-profit environment.
• Ability to work collaboratively with diverse internal and external stakeholders, including staff, media, corporations, and volunteers.
• Experience in crisis communications and managing sensitive issues.
• Strong skills in implementing communications campaigns, media pitching, event planning, and writing news releases.
• Exceptional oral and written communication skills, including experience in speech writing and news writing for various formats.
• Familiarity with news media operations and technology. 1
• Proficiency in Microsoft Office applications for word processing, email, presentations, and spreadsheets. 1
• Willingness to travel as required within the assigned territory markets, approximately 20% of the time.

Educational Background:
Candidates must have a bachelor's degree in communications, marketing, public relations, journalism, or a related field. Alternatively, candidates with some college education combined with relevant experience may also be considered. The educational background should provide a solid foundation in communication strategies, marketing principles, and public relations practices, which are essential for the role.

Experience:
The position requires a minimum of two years of relevant work experience in communications, social media, public relations, or journalism. Candidates should have a demonstrated ability to apply communication principles effectively in a non-profit context. Experience in crisis communications, Media Relations, and event planning is highly desirable, as well as a proven track record of working collaboratively with various stakeholders.

Languages:
Bilingual proficiency in Spanish is mandatory for this position, with Spanish-speaking skills required and Spanish-writing skills preferred but not required. Proficiency in English is also essential, as the role involves extensive communication with diverse audiences.

Additional Notes:
This position is full-time and reports to the Executive Director. The American Heart Association offers a competitive compensation package, including a base salary that is regularly reviewed to ensure market competitiveness. Employees are recognized for their achievements through merit increases and incentive programs. The AHA provides a comprehensive benefits package, including medical, dental, vision, disability, and life insurance, along with a robust retirement program featuring employer matching. Additional benefits include an employee assistance program, wellness initiatives, and telemedicine services. Employees are entitled to a minimum of 16 days of Paid Time Off (PTO) per year, with additional days based on seniority, as well as 12 paid holidays annually. The organization also supports professional development through tuition assistance and access to HeartU, the AHA's online university.