United Nations Development Programme (UNDP)

Communications Consultant (National Disability Reform System Project)

United Nations Development Programme (UNDP)

Job Description

  The overall objective of this 3-year, EU-funded, Project is to provide support to the full reform of the overall national disability determination system with a view to achieve more just, equal and easier access to rights to all kinds of cash benefits and services for persons with disabilities, in line with the national positive legislation and ratified UN Convention on Persons with Disabilities. The support will be provided through technical assistance for the development of new legal and institutional national disability determination system, Capacity Building and raising public awareness among the specific target groups and general population.

In order to achieve the specific objective of the project, the following results are foreseen:      1. Development and adoption of new standardized, unified, national functionalities/abilities-based criteria for disability determination for all the six sectors dealing with disability assessment: Social welfare (cash transfers/benefits and services), Pensions, War veterans, Employment, Education, and Health.2. Institutional rightsizing and reorganization – downsizing of current 30 Commissions to one unique entity for disability assessment for all the sectors.

Disability determination is under jurisdiction of three-line Ministries: Ministry of Finance and Social Welfare (sectors: Social protection, Pensions and War Veterans), Ministry of Economy (Employment,) Ministry of Health and Ministry Education and line institutions, such as Pension and Disability Social Insurance Fund, national Employment Agency and social welfare centres, is envisaged as well.

Following the principle “Nothing About Us Without Us“, persons with disabilities representatives role, engagement and constructive contribution are essential and will be ensured throughout the project implementation and reform process the project will support. The Project Communication and Visibility Plan as a supporting tool has been developed to make the project activities transparent and inclusive. To that respect, UNDP seeks to recruit a Communication Consultant to support the implementation of the mentioned Plan.

Duties and Responsibilities

Under the guidance and supervision of the respective UNDP Programme Manager, the Communications Consultant will coordinate and support implementation of the activities envisaged in the Project’s the Communication and Visibility Plan, in accordance with UNDP Communication Toolkit for EU funded projects. S/he will also support the project visibility activities which are geared to influence the development agenda related to position of persons with disabilities, promote its public and media outreach and mobilize public support for the project set goals.

The overall objective of the Communication and Visibility Plan is to ensure wide and impactful outreach of the project, and effective engagement with diverse audiences.The plan provides an outline of actions to communicate the project’s goals and progress, promote the transformational change and boost the visibility of the EU support to the reform. The Communications and Visibility plan is twofold:
  • Advocate for the reform, communicate its key stages and increase the understanding and ownership among the national stakeholders.
  • Raise awareness on the issues that persons with disabilities and their families face in everyday life; with special focus on tutorial (new procedures) and how this reform promotes inclusion and create a lasting change.
The target group in focus will be primarily persons with disabilities and their grass-root organizations, as well as caregivers, family members and wider public. It is important to note that CSO representing persons with disabilities have the lead role in advocating for the change and communicating the project results. Therefore, all the communication products will be developed in close cooperation with the representative CSO, for their ownership and in order to ensure that the messages are well tailored to their needs.

The Communications Consultant will provide continuous support to CSO representing persons with disabilities to deliver public campaign to be supported by the grants. S/he closely cooperates with UNDP Communications Analyst and if requested, DEU Communication Officer and members of the UN Join Communication Team, ensuring successful and smooth implementation of the Communication and Visibility Plan.

The Consultant is due to implement and report on implementation of the project’s Communication and Visibility Plan and s/he will be required to carry out the following main tasks:
  • Process of development of the visual identity and branding (logo, slogan) for campaign. This will include devising a catchy campaign slogan. The agreed branding will be used for all communication materials, print, electronic and audio-visuals.
  • Devise an overarching campaign plan to integrate individual grantees communication activities under one umbrella (coordinated timeline; sequencing & synchronising of campaign activities by different CSOs (calendar of activities).
The communication campaign will be carried out by CSOs representing persons with disabilities, as grantees selected through the competitive process. The expert will help craft the project proposals that would feed into the integrated campaign, harnessing focused approach and avoiding potential overlapping. The campaign will strive to apply a wide array of techniques, and innovative tactics to ensure better impact. A Mapping exercise would be carried out to identify human-interest stories – that can be told through different formats, from photo essays and video testimonials, to blog posts and targeted interviews.

The main set of activities under the Communication and Visibility Plan are, as follows: i.   Communicating with key stakeholders - encompasses tailored trainings, workshops, presentations and other tools and channels, as appropriate.ii.  Project briefs. With an aim to disseminate key messages, the project briefs need to be developed in a concise and clear manner. Apart from being used in direct communication, briefs will also be published on project partners’ websites, etc., to ensure transparency and accountability.iii. Presentations. For events and meetings, presentations will be designed to convey the project purpose, results, methodology and activities.iv.  Press releases. To disseminate information about the events and project milestones, press releases will be issued in Coordination with all partners – EU Delegation, UN and the line Ministries, and other national stakeholders.v.   Events will be organized to mark at least three key milestones: project kick-off, launch of the new system and project closure. The aim will be to present the reform and to inform the end-beneficiaries about the new assessment and determination system.vi.  Media appearances: The project will aim to utilise opportunities for guest appearances or production of special programmes dedicated to the relevant issues.  vii. Visuals. This can include human photo stories that would help the audiences better grasp the obstacles that persons with disabilities face in their daily life. In addition, photo stories could be also used to tell the positive side – shifting focus on the abilities. viii.Video animation or tutorial will be produced to present the new process of application, assessment, referral, appeal and termination procedures, in a simple and compelling way.ix.  Online communication channels outreach. All content developed within the campaign will be tailored to the specific social media channels identified as key for the target audiences. The focus will be on relatable human-interest stories, as well as blog posts or op-eds, if appropriate. Deliverables and Reporting The Consultant will be engaged for period of February 15, 2021 - December 20, 2023, for total of estimated 180 consultancy days in this period. S/he will be required to quarterly submit reports on implementation of the main activities set under the Communication and Visibility plan, presented in this ToR.The Individual Contract will be issued for the period of one year and is subject of renewal based on the positive performance appraisal.

Competencies

  • Demonstrating/safeguarding ethics, integrity and UN values.
  • Demonstrate communication knowledge and sound judgment. Self-development, initiative-taking.
  • Facilitating and encouraging open communication, presenting effectively both in written and in person.
  • Sharing knowledge, creating synergies and managing conflicts.
  • Demonstrates good knowledge of information technology and applies it in work assignments.
  • Acting as a team player and facilitating teamwork. Establishes, builds and sustains effective work relationships.
  • Responds to client, partners need promptly.

Required Skills and Experience

Education:
  • University Degree, preferably in Social Sciences;
Experience:
  • Minimum 3 years of relevant working experience in media relations, journalism, communication, advocacy, publishing or similar;
  • Experience in drafting communications content - articles, blogs, human interest stories, social media content, etc.;
  • Experience in Design and implementation of advocacy campaigns would be an asset.
  • Ability to distil key messages, adapt the style and format of the communication products to different audiences;
  • Good computer skills. Experience in handling of web-based platforms and social media, is an asset;
  • Working experience or cooperation with NGOs and specifically NGOs representing persons with disabilities, is considered an asset;
Language:
  • Proficiency in English and local language.
Criteria for selection:

Combined Scoring method will be used. When using this weighted scoring method, the award of the contract should be made to the Individual Consultant whose offer has been evaluated and determined as: (i) responsive, compliant, acceptable, and (ii) having received the highest score out of a pre-determined set of weighted technical and financial criteria specific to the solicitation.

  • Technical criteria weight - 70% (Background and education 10%; Relevant previous experience 20%; Substantial knowledge/Required competencies 30%; Required language 10%);
  • Financial criteria weight - 30%.
Only offerors obtaining a minimum 490 points for technical criteria will be considered for the financial evaluation. For more information on procurement methodology for Individual Contractors, please refer to Procurement Notice.

Application procedure:

Interested applicants are requested to submit their applications by February 9, 2021 by using the Apply now button. The application should contain CV or P11 that can be downloaded at https://www.me.undp.org/content/montenegro/en/home/jobs.html. Please note that UNDP jobsite system allows only one uploading of application document, so please make sure that you merge all your documents into a single file.

Only the short-listed applicants will be contacted and requested to submit a letter of interest including a price quotation indicating the lump sum (in EUR) requested for the work envisaged in the section "Description of Responsibilities".

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