UN Women

Communications Campaign Strategy Consultant

UN Women

Job Description

   Women’s leadership and participation is one of UN Women’s primary areas of work as mandated in its inception, recognising the integral role of women in strong and stable democratic processes. In order to promote the leadership and participation of women in decision-making processes, UN Women works to promote Gender Equality in parliaments, electoral bodies, political parties, media and other institutions.

The number of women in key leadership and decision-making roles in Papua New Guinea has remained consistently low. With female representation in parliamentary decision-making decreasing from 2.7% to zero in the most recent 2017 elections, a women’s leadership vacuum now exists at the national level. In recognition of the challenges faced by women vying for leadership and decision-making roles, the Government of Papua New Guinea has agreed to a range of national and international commitments to support women’s equal participation in public life and within political processes.

Description of the Programmes

In partnership with the Governments of Australia and New Zealand, UN women and UNDP are working with the Government of PNG and the Autonomous Bougainville Government through the Women Make the Change (WMC) programme to increase women’s participation and leadership in politics at subnational and national level.

The programme seeks to deliver four critical outputs: (i) Legal frameworks strengthened to promote gender balance throughout the political processes; (ii) A cadre of interested, diverse and capable women political leaders supported at national and sub-national level; (iii) Women are perceived as equally legitimate and effective political leaders as men; and (iv) Women are promoted as leaders in gender sensitive political institutions.

This consultancy contributes to the delivery of output 3 by building awareness on the value of women’s political participation and inclusion in decision-making amongst leaders and the public to achieve transformational and sustainable change. UN Women will collaborate and coordinate with existing stakeholders working on changing perceptions of women as leaders.

Objectives of the assignment

To lead the Design and manage the implementation of a mixed media campaign on the value and importance of women’s political participation and leadership in Papua New Guinea.

Duties and Responsibilities

The consultant will work under the direct supervision of WMC Programme Specialist and in close collaboration with the WMC Technical Specialist in translating the agreed communication priority areas into the strategy. The strategy aims at establishing principles, methodologies, and tools to coordinate communications work across stakeholders to effectively reach the target audience. The consultant will undertake the following tasks:
  • In partnership with Government, civil society and development partners, identify and engage campaign target audience (i.e. male leaders, community members, political parties, churches, women’s groups, youth groups, etc.) and develop campaign messages;
  • Identify and design the communication objectives, products and activities required to reach each target audience, building on existing UN Women PNG CO communications (including Sanap Wantaim) where possible.
  • Develop indicators and tools to effectively implement the communication campaign strategy.
  • Identify, liaise, and work with production and distribution media outlets to assist in the development and roll out of the campaign.
  • Analyse the use of UNW online communication platforms (web and social media) in Papua New Guinea.
  • Specify appropriate communication channels, dissemination methods and media (such as print, web/online media, social media, TV, radio) to effectively communicate key campaign messages to specific stakeholders.
  • Lead the roll out and implementation of the campaign strategy.
  • Support and monitor the campaign implementation.
Duration of the assignment

The total duration of the contract assignment 110 days over a period of 9 months from March 2021 to November 2021.

Expected Deliverables

The consultant is expected to deliver the following results: Inception Report (Submitted within 10 days of signing contract) Submit Inception Report detailing the consultant’s understanding of the assignment and the methodology for implementing the consultancy, including how all deliverables will be achieved.

15% upon approval of inception report Within 10 days of signing contract Stakeholder Consultation Report Confirm stakeholder list with WMC Programme and Technical Programme Specialists Host stakeholder consultation(s)to discuss the campaign strategy and approach, including identification of target audiences, key messages and communication channels.

Submit Stakeholder Consultation report that outlines agreed target audience and key messages for review and approval 7% upon approval of SCR March Mixed media campaign strategy (Strategy should include implementation plan, budget and relevant communications toolkits) Review existing communication campaigns on WPPL.

Consult key WPPL stakeholders.

Liaise with UN Women Communications Specialist to ensure WMC Campaign aligns with UN Women PNG CO communications strategy.

Develop relevant toolkits on how to implement the different components of the campaign strategy.

Develop a campaign strategy that includes: Vision Situation Analysis Objectives – include institutional, programme and internal communication objectives.

Target audiences – primary, secondary and tertiary audiences Communication channels Key communication products Key messages Communications budget Implementation plan Set up Coordination mechanisms among stakeholders and UNW Monitoring and Evaluation Indicators Submit to UN Women for review and approval.

Update strategy based on feedback from UN Women.

15% upon approval of mixed media campaign strategy April Monthly report, including updates on campaign roll out and implementation Lead the roll out and implementation of the campaign.

Identify and support service contracting of relevant media partners for campaign roll out.

Oversee production and distribution of campaign media components (i.e., TV/radio series).

Develop and disseminate campaign messages according to campaign strategy.

Liaise with UN Women Communications Specialist to ensure WMC Campaign aligns with UN Women PNG CO communications strategy.

Review and adapt the campaign, where necessary and relevant, based on stakeholder and target audience feedback.

Monitor and collect data on campaign indicators.

8% upon satisfactory completion of deliverable May Monthly report including updates on campaign roll out and implementation Lead the roll out and implementation of the campaign.

Identify and support service contracting of relevant media partners for campaign roll out.

Oversee production and distribution of campaign media components (i.e., TV/radio series).

Develop and disseminate campaign messages according to campaign strategy.

Liaise with UN Women Communications Specialist to ensure WMC Campaign aligns with UN Women PNG CO communications strategy.

Review and adapt the campaign, where necessary and relevant, based on stakeholder and target audience feedback.

Monitor and collect data on campaign indicators.

8% upon satisfactory completion of deliverable June Monthly report including updates on campaign roll out and implementation Lead the roll out and implementation of the campaign.

Identify and support service contracting of relevant media partners for campaign roll out.

Oversee production and distribution of campaign media components (i.e., TV/radio series).

Develop and disseminate campaign messages according to campaign strategy.

Liaise with UN Women Communications Specialist to ensure WMC Campaign aligns with UN Women PNG CO communications strategy.

Review and adapt the campaign, where necessary and relevant, based on stakeholder and target audience feedback.

Monitor and collect data on campaign indicators.

Present a midterm campaign performance report to programme stakeholders.

8% upon satisfactory completion of deliverable July Monthly report including updates on campaign roll out and implementation Lead the roll out and implementation of the campaign.

Identify and support service contracting of relevant media partners for campaign roll out.

Oversee production and distribution of campaign media components (i.e., TV/radio series).

Develop and disseminate campaign messages according to campaign strategy.

Liaise with UN Women Communications Specialist to ensure WMC Campaign aligns with UN Women PNG CO communications strategy.

Review and adapt the campaign, where necessary and relevant, based on stakeholder and target audience feedback.

Monitor and collect data on campaign indicators.

8% upon satisfactory completion of deliverable August Monthly report including updates on campaign roll out and implementation Lead the roll out and implementation of the campaign.

Identify and support service contracting of relevant media partners for campaign roll out.

Oversee production and distribution of campaign media components (i.e., TV/radio series).

Develop and disseminate campaign messages according to campaign strategy.

Liaise with UN Women Communications Specialist to ensure WMC Campaign aligns with UN Women PNG CO communications strategy.

Review and adapt the campaign, where necessary and relevant, based on stakeholder and target audience feedback.

Monitor and collect data on campaign indicators.

8% upon satisfactory completion of deliverable September Monthly report including updates on campaign roll out and implementation Lead the roll out and implementation of the campaign.

Identify and support service contracting of relevant media partners for campaign roll out.

Oversee production and distribution of campaign media components (i.e., TV/radio series).

Develop and disseminate campaign messages according to campaign strategy.

Liaise with UN Women Communications Specialist to ensure WMC Campaign aligns with UN Women PNG CO communications strategy.

Review and adapt the campaign, where necessary and relevant, based on stakeholder and target audience feedback.

Monitor and collect data on campaign indicators.

8% upon satisfactory completion of deliverable October Final Report Report should include: How deliverables have been met, including successes and challenges.

Updates on the implementation of the campaign and summary of key monitoring and evaluation data gathered over the course of the campaign (based on the campaign indicators developed at the start of the consultancy).

15% upon satisfactory completion of deliverable November All the documents and materials utilized need to be returned to UN Women in electronic format. Any printed materials utilized to be referenced and returned. All materials are property of UN Women.

Inputs: 

UN Women will provide copies of all relevant documentation in electronic / hard copy to the consultant. The Consultant is expected to work remotely using her/his own computer. UN Women will engage local services providers for printing and scanning services and will pay for such services directly from Port Moresby.

Transport:

The consultant will be responsible for arranging their own land transportation, and this cost should be included in the lump sum fee for the financial proposal (see Annex I).

Communications:

The Consultant will be required to provide their own local communications such as SIM cards and phone credits. The consultant will provide her/his own laptop and mobile phone including a mobile Wi-Fi hotspot device in order to enable internet access. This cost should be included in the lump sum fee of the financial proposal.

Accommodation:

The Consultant is to be locally based and therefore should not include accommodation in their financial proposal.

Security:

The consultant will be provided with a UN security briefing and will be required to follow UN security rules and guidance.

Insurance:

The Consultant will arrange private insurance and the cost of which will be included in the financial proposal.

Office space and facilities:

The Consultant is expected to provide his /her own office space for this assignment.

Performance evaluation

Contractor’s performance will be evaluated based on: timeliness, responsibility, initiative, communication, accuracy, and quality of the products delivered.

Submission of application

To enable you with your application submission, the requirements for the position can be accessed on the following site: http://asiapacific.unwomen.org/about-us/jobs Interested candidates are requested to submit electronic application to:
  • unwpng.hr@unwomen.org
Email titled “Consultant for Women Make the Change Campaign Strategy”

Submission package:
  1. Cover letter explaining the suitability of the consultant: applicants are encouraged to address experience and qualifications listed in the ‘criteria for technical evaluation’.
  2. Curriculum Vitae (CV) of Consultant including references.
  3. Personal History Form (P-11 Form).
http://www.unwomen.org/-/media/headquarters/attachments/sections/about%20us/employment/un-women-p11-personal-history-form.doc?la=en&vs=2740  
  1. Copies of certified academic certifications.
  2. Financial proposal with total lump sum quotation based on professional daily fees. Any travels related to the assignment will be paid separately by UN Women. Payment will be made upon certification by the designated official that stated deliverables have been achieved.
Applications without a complete financial proposal will be treated as incomplete and will not be considered for further assessment. UN Women reserves the right to accept or reject any bid.

The procurement process will be governed by the rules and regulations of the United Nations Entity for Gender Equality and the Empowerment of Women (UN Women).

Deadline of all submissions: no later than 26 February 2021.

  • Applications will be evaluated based on the Cumulative analysis:
  • Technical Qualification (100 points) weight; [70%]
  • Financial Proposal (100 points) weight; [30%]
A two-stage procedure is utilised in evaluating the proposals, with evaluation of the technical proposal being completed prior to any price proposal being compared. Only the price proposal of the candidates who passed the minimum technical score of 70% of the obtainable score of 100 points in the technical qualification evaluation will be evaluated.

  1. Technical qualification evaluation criteria:
The total number of points allocated for the technical qualification component is 100. The technical qualification of the individual is evaluated based on following technical qualification evaluation criteria: At least 5 years relevant experience 15 Experience in designing and leading communication strategies in Human Development, including on gender equality and governance, specifically in Papua New Guinea.

20 Demonstrated knowledge of existing networks and stakeholders in target areas relevant to this assignment.

25 Experience engaging local stakeholders, including CSOs, local/government leaders and authorities.

20 Established relationships with media partners (print, radio and television) in Papua New Guinea.

20 Maximum total technical scoring: 100 (70%) Only the candidates who have attained a minimum of 70% of total points will be considered as technically-qualified candidate.

  1. Financial/Price Proposal evaluation:
Annex I and II is shared herewith, below, to set the guidance to submission/s of financial proposals.

  1. Only the financial proposal of candidates who have attained a minimum of 70% score in the technical evaluation will be considered and evaluated.
  2. The total number of points allocated for the price component is 100 (30%).
  3. The maximum number of points will be allotted to the lowest price proposal that is opened/ evaluated and compared among those technical qualified candidates who have attained a minimum of 70% score in the technical evaluation.
  4. All other price proposals will receive points in inverse proportion to the lowest price.
  5. The prospective Individual Consultant should take the following explanations into account during submission of his/her price proposal:
    • The consultant’s daily rate estimated to complete deliverables.  Please note that UN Women solely pays upon submission of deliverables. Therefore, payment will be made upon submission of the final reports indicated in the table above.
    • The daily price proposal should include a breakdown of costs (professional fees, transport, communications, printing, stationery, and accommodation (if applicable).  Any other costs outside these categories would need justification.
    • UN Women will not withhold any amount of the payments for tax and/or social security related payments. UN Women shall have no liability for taxes, duties or other similar charges payable by the Individual Contractor in respect of any amounts paid to the Individual Contractor under this Contract, and the Contractor acknowledges that UN Women will not issue any statements of earnings to the Individual contractor in respect of any such payments.
    • Currency of the price proposal.  The applicants are requested to submit their price proposals in USD. In case of proposals in other currency, these shall be converted into USD using the official UN exchange rate for currency conversion to USD at the date of applications’ submission deadline.
Annex I: Price Proposal Guideline and Template The prospective Individual Consultant should take the following explanations into account during submission of his/her price proposal.

1.Daily fee The daily professional fee should be separated from travel and logistics costs. The price proposal should indicate costs for transport, printing, communications, and other costs that could possibly be incurred by the Consultant during delivery of the trainings. The Consultant should only charge for days of delivery of training and other days involved in arranging for the trainings or preparation of the reports. This consultancy is for a total of 100 Days overall. UN Women will pay amount due upon receipt of final approved reports from the UN Women Program Manager.

UN Women will not withhold any amount of the payments for tax and/or social security related payments. UN Women shall have no liability for taxes, duties or other similar charges payable by the Individual Contractor in respect of any amounts paid to the Individual Contractor under this Contract, and the Contractor acknowledges that UN Women will not issue any statements of earnings to the Individual contractor in respect of any such payments.

2.Travel costs The Consultant need to factor in all travel costs between the locations identified.

3.Training costs The Consultant should arrange their own travel, printing of training materials, accommodation etc. UN Women will arrange training venue and catering for participants. Each training is expected to be no more than 1 week.

4.Currency of the price proposal The applicants are requested to submit their price proposals in PGK. In case of proposals in other currency, these shall be converted into PGK using the official UN exchange rate for currency conversion to PGK at the date of applications’ submission deadline.

Annex II: Price Proposal Submission Form

To:          United Nations Entity for Gender Equality and the Empowerment of Women Ref:        ___________________________________________________________________________

                [ name of consultancy position ]

Dear Sir / Madam, I, the undersigned, offer to provide professional consulting services to UN Women within the scope of the referred Assignment.

Having examined, understood and agreed to the Terms of Reference and its annexes, the receipt of which are hereby duly acknowledged, I, the undersigned, offer to deliver professional services, in conformity with the Terms of Reference.

My maximum total price proposal for the assignment is given below: PGK Daily Professional fees, all inclusive Transport Communications Total price for up to _____________ working days, including travel to consultancy locations (as per TOR) *Note – include other categories if applicable I confirm that my financial proposal will remain unchanged. I also confirm that the price that I quote is gross, and is inclusive of all legal expenses, including but not limited to social security, income tax, pension, etc., which shall be required applicable laws.

I agree that my proposal shall remain binding upon me for the duration of the contract timeline i.e. __________________________ days / weeks / months / year.

I understand that you are not bound to accept any proposal you may receive.

Competencies

Experience and Skills

  • At least 5 years of experience of relevant work is required.
  • Experience in designing and leading communication strategies in human development, including on gender equality and governance, specifically in Papua New Guinea.
  • Demonstrated knowledge of existing networks and stakeholders in target areas relevant to this assignment.
  • Experience engaging local stakeholders, including CSOs, local/government leaders and authorities.
  • Established relationships with media partners (print, radio and television) in Papua New Guinea.
  • Previous experience working on gender equality in Papua New Guinea is desirable.
  • UN experience is an added advantage.
Language and Other Skills

  • Good command of Tok Pisin and English both written and oral
  • Computer literacy especially in MS Office and ability to effectively use office technology equipment, IT tools, ability to use Internet and email.
  • Comfortable using and familiar with online social Media Platforms.
Required Skills and Experience

  • Advanced university degree (Master’s degree or equivalent degree) in communications, journalism, business or public Administration, sustainable development, social sciences, education, or related area.
  • A first-level university degree in combination with 5 additional years of qualifying experience may be accepted in lieu of the advanced university degree.
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