Behavioral Change and Communication Sales Officer-


Job Description


Work Location : Sierra Leone - Bo Type of Post : Other Possible Location : Funding : Expected Travel : Type of Contract : Language Requirement : ENGLISH Application Deadline : Employee Duration : Full-Time


CARE seeks a world of hope, inclusion, and social justice, where poverty has been overcome and all people live in dignity and security. CARE places a particular emphasis on women and girls, their dignity, and empowerment to lead their communities out of poverty. In 2020, CARE worked in 104 countries, reaching 90 million people through more than 1,300 programs, with an annual budget of $650 million. Every single one of those 90 million people has a story of resilience, community, strength, and hope—all things that bind us together, across every corner of the globe.

In Sierra Leone, CARE staff and partners work tirelessly to save lives, and address the root causes of poverty and social injustice through advocacy, partnerships, system strengthening, and programming in impact areas of Gender Equality, Empowering Women and Girls, Humanitarian Assistance, and Right to Food, Nutrition, and Water, Right to Health, Women’s Economic Justice and Climate Justice.


CARE Sierra Leone is seeking one talented and motivated Behavioral Change and Communication (BCC) Sales Officer who will support our sub-offices located in Makeni, and Bo and will provide a balance on the existing male-branded Protector Plus condom programming and other commodities by sustaining products choice at the market level, and increase access, availability and affordability of branded condoms and other health products among program target groups.

As part of the program implementation team, the BCC Officers will ensure high quality, and visibility of work using the multi-level tool for promoting and sustaining risk reduction methods among most at-risk populations. These activities will be carried out through a product distribution chain of wholesalers and retailers, community-based distributors such as the Community Health Workers ( CHW’s), and other customer engagement programs that would result in higher sales.

The BCC Sales Officers will recruit wholesalers and retailers in areas populated by target groups and work directly with them to provide Technical Support for product visibility at the field level, especially in areas of ‘social hot spots’, and implement the condom and other health products sales plan.

The key responsibilities of the Behavioral, Change, and Communication Sales Officer:

Uphold customer care relationships through personal selling principles : Maintain excellent customer relationships and pursue new sales opportunities. Ensure that distribution partners (wholesalers, retailers, and other partners) are well informed about product characteristics and use in Family Planning and Hiv Prevention. Make condom social marketing activities visible in operational districts and chiefdoms.

Participate in the Design of IEC/BCC initiatives and interventions : Work with the BCC Sales Coordinator and the Social Marketing and Operations Program Manager to design and develop initiatives for areas of operation and program implementation. Establish functional outlets within areas of social hot spots and maintain an accurate database.

Identify capacity gaps and develop institutional training for community peer educators: With support from the BCC Coordinator and the Social Marketing and Operations Program Manager, develop relatable and sustainable training for peer educators in assigned areas so they can successfully partner in mobilizing the community to identify and act on SRHR issues affecting said community.

To be successful in this role you will:

Possess experience and education in Social Marketing . Have a bachelor’s degree in marketing, Public Health, or a related field with at least three years of development experience, with significant knowledge and experience in customer care, marketing, and family planning. Experience working with NGOs is an added advantage.

Possess the communication and negotiating skills needed to attain and work with multiple partners, teams, and stakeholders and manage external relationships. Initiate and develop partnerships with wholesalers and retailers in assigned operational areas and possess the ability to maintain these partnerships. Have the ability and communication skills needed to facilitate training, and to clearly present on all issues.

Be confident, strategic, agile, and adaptable. Can quickly learn CARE systems, processes, and procedures and adapt local practices to global standards. Possess a strong knowledge of Social Marketing concepts with the ability to strategically apply practical solutions. Adopt and adapt the sales skills necessary to recruit wholesalers and retailers.

Understand Gender Dynamics. You must have a deep understanding of gender dynamics in Sierra Leone and how energy context.

Possess Business Acumen/Insight . Apply demonstrated knowledge of the business and CARE Sierra Leone’s marketplace to advance the organization’s goals. Have the negotiation skills to influence internal and external partners, with the ability to be a team player.

Know your systems. Proficiency in Microsoft Office including Excel and Word and good skills at using financial Software Applications.

To apply please send your CV to:

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