United Nations Development Programme (UNDP)

Spotlight Communications Officer (Spotlight Initiative Regional Programme for Central Asia and Afghanistan)

United Nations Development Programme (UNDP)

Job Description

Funded by the European Union and managed from Kazakhstan (Almaty) in cooperation with all participating countries, the Spotlight Initiative (SI) regional programme for Central Asia will harness the collective expertise, experiences challenges and energy of gender equality advocates from the five Central Asian countries as well as Afghanistan. This will be done with the purpose of advancing legislative reform, policy dialogue and advocacy, technical assistance in adaptation of most effective measures to address sexual and gender-based violence (SGBV) and social norm changes necessary to prevent and respond to SGBV and harmful practices such as bride kidnapping, child and forced marriage and early unions.Mobilising the UN country teams (UNCTs) in Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan, as well as in partnership with Afghanistan, the SI seeks to fill a vital vacuum in the region. Namely, the absence of any Central Asian consensus around SGBV, and the absence of any institutional forum for such consensus to be generated.Through collective thinking and collective advocacy, governments, parliamentarians, civil society, human rights and women’s activists, survivors, women from marginalised groups, male champions and young people will develop Central Asia-specific models for legislative, policy and institutional reform. These Central Asia-specific models will be grounded in the international norms and standards guiding work on SGBV, including the CEDAW and the Council of Europe (CoE)’s Convention on preventing and combating violence against women and domestic violence – also known as the Istanbul Convention. In addition, the Models will reflect the importance of gender-responsive budgeting (GRB) methodologies – including costing – to ensure prevention and response to SGBV is robust.The Spotlight Communications Officer reports to the Programme Coordinator of the Spotlight Initiative regional programme for Central Asia and Afghanistan who operates under the overall guidance of the UN Resident Coordinator for Kazakhstan. The Spotlight Communications Officer is responsible for finalizing, updating and implementing the Spotlight Regional Communications and Visibility Plan. In doing so, the Spotlight Communications Officer can draw on the support and guidance of the Communications Officer of the UN Resident Coordinator’s Office in Nur-Sultan, Kazakhstan.The Spotlight Communications Officer applies established systems and procedures and assists in the creation of substantive knowledge by compiling, synthesizing and analyzing information relevant to the Spotlight Regional Programme to support relevant advocacy/communication efforts. Duties and Responsibilities
  • Positions the Spotlight Initiative, its donors and partners at regional and global level in the public, political and media agenda, as a reference programme to prevent and eradicate SGBV and harmful practices;

  • In collaboration with the Project team develops and supports implementation of the project’s advocacy, visibility and communication plan;

  • Leads on the production of advocacy and communication materials (e.g. infographics, podcasts, video, audio-visual, other social media and website content etc.) for regional campaigns, and oversees the qualitative aspects of production (e.g. quality control including respect of SGBV survivors rights, translation, review of layouts and graphic designs etc.) to ensure the highest standards and compliance with the Spotlight Initiative as well as with the UN communication guidelines and policies;

  • Monitors and analyses the political, social and economic environment relevant to the project’s work, as well as the public perception of the project activities in the media including social media and general public; identifies opportunities for strategic communications interventions and recommends appropriate action to seize opportunities for increasing visibility for the Project;

  • Ensures developing and maintaining close collaboration with traditional and social media, as well as with civil society groups and organizations essential to achieving the programme’s advocacy and communication objectives;

  • Prepares and edits communication materials (articles, press releases, human-centered stories, social media content, videos and other advocacy/information items);

  • Organizes media coverage and arranges for media contacts, briefings, interviews; seminars, lectures, conferences, public events on major issues and events related to the Project;

  • Assists in the day-to-day operation of the Project team to include participating in Coordination of substantive and administrative activities of the office related to communications and advocacy, preparing communication budget submissions;

  • Maintains relationships with key national partners to strengthen the overall effectiveness of Spotlight regional programme’s public information activities;

  • Maintains/updates the programme’s online communication channels, including websites as applicable and social Media Platforms;

  • Monitors media and press coverage of project work;

  • Supports the organization of review meetings and other project-related workshops and events and ensures proper communication and dissemination of relevant information;

  • Monitors and coordinates the SI programme advocacy and communications activities and ensures that the communication in engaged UNCT across the region is aligned with the SI standards and communication guidelines.

  • Manages Knowledge Management products, developed during the implementation of the Programme, that might include inventory, control of distribution etc.

Key Performance Indicators:
  • Adherence to UN standards and rules;

  • Timely and quality inputs to communication workplans and budgets;

  • Tools for tracking project results against targets developed and staff guided on their use;

  • Quality and timely reporting;

  • Strong relations with partners and stakeholders;

  • Visibility and communication plan regularly updated and implemented;

  • Timely organization of advocacy and communication events;

  • Factsheets, infographics, press releases and other communication materials developed and disseminated;

  • Good practices and lessons learned compiled and disseminated.

CompetenciesCore Values:
  • Respect for Diversity;

  • Integrity;

  • Professionalism;

  • Demonstrating commitment to the UN System.

Core Competencies:
  • Awareness and Sensitivity Regarding Gender and Sexual Harassment Issues;

  • Accountability;

  • Creative Problem Solving;

  • Communicating for Impact;

  • Inclusive Collaboration;

  • Stakeholder Engagement;

  • Working in Teams;

  • Thinking analytically and strategically.

Functional Competencies:
  • Advocacy/ Advancing a policy-oriented agenda;

  • Delivering results-oriented programmes;

  • Internal and external communication and advocacy for results mobilization;

  • Drafting and producing the communication content and materials;

  • Ability to gather and interpret data, reach logical conclusions and present findings;

  • Tailoring language, tone, style and format to match target audience;

  • Demonstrating openness in sharing information and keeping people informed;

  • Engaging internal/external partners and stakeholders.

Required Skills and ExperienceEducation and certification:
  • Bachelor’s degree or equivalent in journalism, communication, international relations, public information, social sciences areas, or other relevant fields. Master’s degree is desirable.

  • Certification in Peace and Gender, Gender and Development, Social Work with specialization on GBV or other relevant field; or combination of education and relevant experience in a related field are desirable;

  • A project/programme management certification would be an added advantage.

  • At least 7 years of progressively responsible experience at the national or international level in advocacy and communication preferably in the field of gender equality with a particular focus on Gender-based violence;

  • Experience developing and implementing strategic, multimedia communications campaigns for a diverse audience is required;

  • Experience interacting and managing relations with the media is required;

  • Proficiency in current office Software Applications and corporate IT systems;

  • Ability to produce visuals, infographics, presentations etc.;

  • Skills of photo/video editing;

  • Experience coordinating and liaising with government agencies and/or donors is an asset.

Language Requirements:
  • Fluency in English, Russian and in one of Central Asian languages is required;

  • Knowledge of extra languages of Central Asian countries is an asset.


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