United Nations Children's Fund (UNICEF)

Marketing Specialist (Resource Mobilization Section)

United Nations Children's Fund (UNICEF)

Job Description

India Country Office is seriously underfunded and needs a rapid increase in private sector income in order to complete its current five-year programme to address serious Child Rights in India. The Resource Mobilisation & Partnerships team (RMP) has set aggressive growth targets for income and for corporate partnerships and the team has grown in the last year with a number of new specialists recruited for specific channels (such as digital, television, direct dialogue, donor retention, partnerships, major donor philanthropy and foundations). Our marketing generally divides into acquisition and retention, and each of these channels needs specific marketing plans and materials which will maximise the impact of our Fundraising and engagement with public and partners. This post will help maximise our future income by ensuring that all fundraising communications are maximised for impact, engagement and response – in turn leading to more committed and loyal donors. Although fundraising is a unique subset of marketing, it relies on all the same techniques and principles, so the successful candidate is likely to have extensive experience of working in the commercial sector, although relevant experience of the not for profit sector is a strong advantage. Marketing Specialist Marketing Specialist, NO-C, Resource Mobilization Section, New Delhi, [Post # 112059] UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across 190 countries and territories to protect the rights of every child, everywhere, every day, to build a better world for everyone. UNICEF has spent 70 years working to improve the lives of children and their families. Defending children's rights throughout their lives requires a global presence, aiming to produce results and understand their effects. UNICEF believes all children have a right to survive, thrive and fulfill their potential – to the benefit of a better world. And we never give up!  Click here to learn more about what makes us proud working for UNICEF! UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply. Our workplace policies promote flexible work arrangements, to support all staff in maintaining a healthy life balance, both in and out of the office. We are the first United Nations agency to be awarded the EDGE certification – the leading global standard for Gender Equality in the workplace. For more information on UNICEF EDGE Certification, kindly view the video here. For Every Child, AN ADVOCATE: In an effort to measurably improve UNICEF's ability to deliver better results for children, there is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations. Organizational Context:  India Country Office is seriously underfunded and needs a rapid increase in private sector income in order to complete its current five-year programme to address serious child rights in India. The Resource Mobilisation & Partnerships team (RMP) has set aggressive growth targets for income and for corporate partnerships and the team has grown in the last year with a number of new specialists recruited for specific channels (such as digital, television, direct dialogue, donor retention, partnerships, major donor philanthropy and foundations). Our marketing generally divides into acquisition and retention, and each of these channels needs specific marketing plans and materials which will maximise the impact of our fundraising and engagement with public and partners. This post will help maximise our future income by ensuring that all fundraising communications are maximised for impact, engagement and response – in turn leading to more committed and loyal donors. Although fundraising is a unique subset of marketing, it relies on all the same techniques and principles, so the successful candidate is likely to have extensive experience of working in the commercial sector, although relevant experience of the not for profit sector is a strong advantage. Purpose of the job: If you are a committed, creative professional and are passionate about making a lasting difference for children in the world's thereby ensuring a better future for every child, this is the chance to make a difference. The post holder will lead the strategic and tactical development of fundraising communications within the RM&P team in India and is responsible for the quality and effectiveness of all donor-facing communications materials (for individual donors and private sector partners). Under the general guidance of the Chief of the RMP (Resource Mobilization & Partnerships) team, the post holder will create overall messaging which attracts donors and the general public to engage with UNICEF’s objectives and, ultimately, to donate in support of our work.  They will also liaise with every RMP team to ascertain the marketing materials required and ensure the timely production of messages and creative executions to ensure that each marketing piece recruits donors or drives donor loyalty and lifetime value. Key function, accountabilities and related duties/tasks: Leading and managing the marketing function within the Resource Mobilisation & Partnerships Team (RMP) Establish and drive the ongoing development of fundraising communication materials to positively impact potential and active donors’ understanding of, engagement with and commitment to UNICEF in order to increase fundraising income. Develop and implement a medium to long-term strategic PFP Marketing Communication plan to maximize the combined impact of PFP’s many materials and activities to build a consistency of Design, tone and message; and continually update and work to the deadlines of the PFP marketing communications calendar for all fundraising activities, proposing relevant UNICEF priority themes for each. Oversee development and production of all necessary fundraising materials, to include:
  1. Develop fundraising communications materials in support of donor retention (such as newsletters, donor emails, direct mail pack and the annual review) and other fundraising materials appropriate to relevant target audiences.

  2. Support donor acquisition activities and corporate partnerships by providing research and development of materials needed for Face-2-Face, Direct Mail, press advertising inserts, etc and work with creative and advertising agencies from conceptualization to finish artwork.

  3. Support the Partnerships team corporate partnerships, foundations and major donors with messaging, branding, editorial support, speeches, event and project co-ordination in collaboration with the Corporate and Major Donor team.  This includes providing background briefing materials for field visits of donors, media, celebrities, and/or high-profile supporters.

  4. Develop compelling stories and features for fundraising purposes, such as appeals, newsletters, stories with photographs and case studies, for effective donor recruitment and retention, including for emergencies.  This may involve writing or commissioning and managing other writers and photographers from time to time.

  5. Raise the profile of UNICEF’s fundraising brand and need for funding in support of our program work in India, ensuring positive stories and messages targeted to the general public are produced and released to create an environment conducive to donor recruitment and retention.  This work is to be done in collaboration with and with the support of the PFP team, Programme sections, Communication section, PR and Creative Agencies.

  6. Drive the RMP elements of the Supporter Engagement Strategy (SES) with innovative ideas for interactive engagement (such as value-add information and Mapping ‘donor journeys’).

  7. Ensure content of the fundraising section of the UNICEF India website is refreshed with compelling and relevant content to promote donor interest.

  8. Develop and maintain a communication fundraising package for use in Emergency appeals and ensure speedy implementation of the plan in case of an Emergency Situation needing fundraising.

  9. Ensure all materials produced for fundraising purposes deliver income results based on work plan and targets. Work with the Acquisition and Retention Officers to evaluate and report on the effectiveness of fundraising materials produced in terms of the financial results during monthly, quarterly and annual reviews.

  10. Review all donor communication materials to ensure they are produced to high standard, aligned to brand guidelines and with compelling content, to encourage further support: editing, proofing, fact checking, photo and case study sourcing.

  11. Ensure proper documentation of appeals, stories, case studies, photos, videos, data, is stored in easily accessible electronic files and databases, with clear instructions to staff on how to source material.  This will include establishing and maintaining a photo and video electronic database, as well as case study database.

  12. Manage and provide operational support to agencies, contractors and suppliers engaged to carry out the donor communication plan, so they perform to high standards. Assist in the evaluation of their performance in order to ensure deliverables are met prior to payment.

  13. Build support for RMP from other teams within the country office through building effective collaborative relationships accordingly - notably with Communications (to drive a strong brand and assure powerful content for fundraising) and Programmes (strong articulation of programmes for donors and partners, and compelling reporting).

  14. Stay abreast of key developments in the external environment as they affect fundraising, and continuously seeks new growth opportunities, and interprets and acts upon these with the team. Likewise remains up to date with cutting edge developments globally in fundraising practice within UNICEF and across the sector and ensures these are applied as relevant.

The post holder is also responsible for managing the work and outputs of the NOB Marketing Officer post in the effectively deliver of the duties outlined above. Skills
  • Proven ability to create effective and engaging marketing/fundraising plans, and experience in utilising relevant channels to drive results.

  • Proven ability to implement clear goals that are consistent with agreed strategies.

  • Demonstrated ability to identify and seize new fundraising opportunities, formulating new marketing/communications strategies.

  • Demonstrated ability to adjust to unexpected challenges and proposing countermeasures accordingly.

  • Excellent communications skills, verbal and written.

QUALIFICATIONS: Education:
  • An advanced university degree (Master’s degree or equivalent) in one of the following (or similar) fields is required: Marketing, Communications, Fundraising, Business, Management or another relevant technical field.

  • Alternatively, a first level university degree (Bachelor’s degree or equivalent) in the same subjects and in combination with two additional qualifying years of experience may be accepted in lieu of the advanced university degree.

  • UNICEF only considers higher educational qualifications obtained from an institution accredited/recognized in the World Higher Education Database (WHED), a list updated by the International Association of Universities (IAU)/United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed at htpp://www.whed.net/

Experience:    
  • A minimum of five years of professional marketing experience in private sector marketing or fundraising is required, with progressively increasing responsibilities, including direct responsibility delivering marketing materials that drive results.

  • Experience in, and knowledge of, fundraising is an asset.

  • Familiarity with the private sector is an asset.

  • Exposure to international marketing is an asset.

  • Previous managerial experience is important but not essential.

Language Requirements:      
  • Fluency in English is required. Knowledge of another UN language or local language of the duty station is considered as an asset.

For Every child you demonstrate: Competencies and level of proficiency required: Core Values:
  • Care

  • Respect

  • Integrity

  • Trust

  • Accountability

Core competencies (Level 2)
  • Builds and maintains partnerships

  • Demonstrates self-awareness and ethical awareness

  • Drive to achieve results for impact

  • Innovates and embraces change

  • Manages ambiguity and complexity

  • Thinks and acts strategically

  • Works collaboratively with others

  • Nurtures, leads and manages people

To view our competency framework, please click here.  UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply. Our workplace policies promote flexible work arrangements, to support all staff in maintaining a healthy life balance, both in and out of the office. UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:  

  • Selected applicant will have an initial two (2) year fixed-term contract, with the possibility of extension, subject to satisfactory performance.

  • Only shortlisted candidates will be notified and advance to the next stage of the selection process, which involves various assessments.

  • UNICEF does not charge a fee at any stage of the recruitment process, including application, interview, meeting, traveling, processing, training, etc. UNICEF is a nonsmoking working environment.

For more information about UNICEF India, please refer to the link below: - http://unicef.in/Wherewework

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