American Heart Association (AHA)

Manager Emarketing Systems

American Heart Association (AHA)

Job Description

This job opportunity is located in Dallas, Texas Overview Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives? Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? you bet! This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. Responsibilities The American Heart Association (AHA) has an excellent opportunity for a Manager eMarketing Systems in our National Center office located in Dallas, Texas . In order to be considered for this role, you will need to have a technical background and extensive experience with Salesforce Marketing Cloud and Journey Builder. Essential Job Duties:
  • Serve as the lead Salesforce Marketing Cloud Admin and manage a team of additional email and SMS channel administrators .

  • Support and maintain Salesforce Marketing Cloud and other smaller SMS systems for use by multiple business units across the association.

  • Lead team in building and supporting complex journeys for varied omni-channel campaigns across the association.

  • Set system management standards for provisioning and recovery of system users, support processes, journey, automation, and email campaign enhancements, and Data Quality standards.

  • Consult with business teams and external partners to map out journeys and automations, with deep understanding of how data drives the journeys.

  • Participate on an organization-wide Salesforce project as the Salesforce Marketing Cloud expert in Journey Builder, Data Extensions, Automations, and SQL queries . Be able to articulate data needed to power journeys developed by the business. Collaborate with an implementation partner to help AHA determine the right solution for its disparate business needs.

  • Develop strategies to automate data cleansing to maintain healthy database. Provide appropriate visibility into data hygiene and follow-up with business units to meet data quality standards on a regular schedule.

  • Develop and implement testing strategies with various internal departments; manage analytics, including creating dashboards, bringing together email performance data, inbox deliverability data, and other relevant sources.

  • Ensure all email campaigns comply with current email best practices, strategies, and industry standards. Champion continuous advancement of email features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders.

  • Ensure quality execution of specific campaigns, communication of and adherence to Corporate policies, legal and regulatory requirements (ex: GDPR, CCPA) and departmental procedures. Develop and maintain a governance framework related to customer preference management across multiple email systems.

  • Manage vendor relationships and contracts, application budgets, including usage limits; conduct regular meetings with vendors: current state of system implementation; new feature releases, etc.

  • Manage association-wide campaign and production calendar; consult with departments on email strategies and deployment plans.

  • Provide executive visibility into the email marketing industry; stay well-informed of news tools and strategies to apply within AHA.

  • Collaborate with other application owners; CRM, Data Warehouse, Fundraising and Advocacy Applications.

Want to help get your resume to the top? Take a look at the experience we require: Qualifications
  • Bachelor's Degree in Information Technology or Marketing with Email technology expertise.

  • Minimum of eight (8) years of experience in application Systems Management, configuration, or programming.

  • Minimum of five (5) years of experience:

  • In E-Marketing technical coding and systems management for multi-channel message delivery with database marketing strategies.

  • With OmniChannel marketing, segmentation, and A/B testing.

  • With campaign Analysis with Google Analytics or DMP with Marketing Cloud ecosystem.

  • Experience in strategic planning, including strategic goals of the AHA and dependencies on the web environment.

  • Experience supervising a team of analysts, developers, or administrators.

  • Experience with Salesforce Marketing Cloud and Sales Cloud.

  • Comprehensive technical skills in coding mobile-responsible templates, HTML, Javascript, CSS and AMPscript.

  • Ability to communicate, both verbally and on paper; tailoring the form and method of communications to the needs and perceptions of the recipients.

  • Ability to break complex problems down into simple elements and to solve them logically.

  • Ability to embrace and drive change, as well as remove barriers to change or accelerate the pace of change.

  • Ability to attract, develop and coach staff.

  • Strong time management skills with demonstrated experience in managing complex web environments.

  • Must be able to travel overnight approx. 10% of the time.

Here are some of the preferred skills we are looking for:
  • Budget management experience and demonstrated knowledge of financial implications from marketing programs and business decisions.

  • Vendor management experience.

  • Lead Scoring skills.

So, are you ready to work for the largest voluntary health organization dedicated to fighting heart disease, stroke and other cardiovascular diseases? Click on “New Resume” (or “Existing Resume” if you have previously applied to AHA positions) to submit your online application. Only those deemed most qualified will be contacted to interview. At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.   EOE/Protected Veterans/Persons with Disabilities Location US-TX-Dallas Posted Date 2 hours ago (9/10/2020 4:18 PM) Requisition ID 2020-6227 Job Family Group Business Operations Job Category Information Technology Location: Dallas, TX American Health Associasion (AHA) does not indicate an expiration date for vacancies. Please apply timely not to miss an opportunity.
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