United Nations Educational, Scientific and Cultural Organization (UNESCO)

Consultant (Exploratory Study on The Film and Audiovisual Industry in Africa)

United Nations Educational, Scientific and Cultural Organization (UNESCO)

Job Description

OVERVIEW Parent Sector : Culture Sector (CLT) Duty Station: Paris Job Family: Culture Type of contract : Non Staff Duration of contract : From 7 to 11 months Recruitment open to : External candidates Application Deadline (Midnight Paris Time) : 10-JUL-2020 UNESCO Core Values: Commitment to the Organization, Integrity, Respect for Diversity, Professionalism OVERVIEW OF THE FUNCTIONS OF THE POST As part of its commitment to the diversity of cultural expressions and in view of fostering dynamic creative industries in developing countries, UNESCO is launching an exploratory study on the film and audiovisual industry in Africa to gather data and information in order to respond to the challenges and needs of this strategic sector and contribute to its development. The study’s results will be shared with the Conference of Parties on the 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions, in June 2021. This study aims to provide a detailed and accurate assessment of the current film and audiovisual industries in Africa, to develop a road map for the development of this sector and to assist Member States in the implementation of relevant policies. Background The UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions is a legal instrument that recognizes the rights of Members States to take measures to support their creative industries. It advocates for the development of sectoral policies that provide adequate public support for the development of the creative sector, including the film and audiovisual industry. Taking into account that most African countries have ratified this Convention, this study is indeed very timely for the African continent. The COVID-19 pandemic has also weakened already fragile production capacities and the broadcasting of African audiovisual expressions in various countries. Lockdown measures in most countries have also emphasized the importance of having access to movies and televisions programs. To maintain social and cultural ties, people have increasingly turned to online video productions. Indeed, the film and audiovisual industries are one of the most dynamic sectors of global growth due to the constant increase in household consumption fostered by digital platforms. Cumulative global revenues from the television and film industry are estimated at US$ 554 billion and it is estimated that the sector is responsible for more than 6 million jobs1 . In the absence of reliable and accessible statistical data in African countries, increasing household audiovisual spending remains the only reliable reference. The last few years have seen an increase in video production, thanks again to digital technologies. The "Nollywood" industry, with around 2,500 films produced per year, is one of these examples. It has enabled the emergence of local production and distribution, with its own economic model and an estimated annual turnover of US$600 million in 2014. In the absence of an adequate production system that fits the local needs, the industry managed to revive its own local market of more than 190 million people before reaching the Nigerian and African diaspora and later cinemas, broadcasting channels and even video-on-demand platforms. The same situation has occurred in other countries in Africa, where the production of movies and television programs increase beyond any formal framework. Unlike "Nollywood", or the Egyptian film industry, this production struggles to find an economic model that ensures sustainable growth mainly because of the size and the informal nature of national markets. In the absence of organized national and regional markets, incentive policies and a consistent supply of African content (films and television programs), the revenues generated by the audiovisual sector in most African countries go to foreign interests. An overwhelming share of the market is dominated by foreign audiovisual goods and services, which does not contribute to mutual understanding, the promotion of cultural diversity, nor to the development of the industry at national and/or regional levels. While in many countries, governments including more liberal governments tend to regulate and financially support the cinema and audiovisual sectors, lack of support and engagement of many African countries has been hindering the development of the cinema and audiovisual industries in Africa. In addition, the issue of gender equality is often neglected in public policy, while women with their talent, dynamism and efforts, could play a major role in the development of Africa’s audiovisual sector. Expected results Through quantitative and qualitative data collection, the study should map out the film and audiovisual sectors considering, among others: - The dynamics of the sector’s evolution, highlighting the main trends and approaches considered by different stakeholders in the audiovisual sector at the national, regional and continental levels. Statistical data on the various links in the value chain (creation, production, distribution, dissemination, exploitation, infrastructure, etc.) should be collected to support the analysis of the dynamics to be identified. - The institutional, legal and economic environment, analyzing its strengths and weaknesses. The study will examine the adequacy of the regulatory frameworks currently in place to meet the challenges and bring structural change to the audiovisual sector. It should also shed light on the legislative framework applicable to copyright and the effectiveness of its implementation in the digital environment. - The digital environment, focusing on measures taken by public authorities and stakeholders to evaluate all technological opportunities. The potential impact that new digital policies could have on the development of the sector will also be documented. - The promotion of gender equality, based on a review of measures taken to promote gender equality in the film and audiovisual sectors, identifying the main challenges to greater participation and women empowerment in the sector’s value chain. - The available financing mechanisms (private and public) to support the creation and investment needs of companies in the film and audiovisual industry by evaluating their performance and their ability to bring sustainable development in the sector. - The training available on artistic, technical and management jobs, especially those affected by digital technologies, by assessing the capacity of those trainings to effectively meet the needs for qualified human resources in the African audiovisual sector. - Events for the promotion of African cinema and audiovisual creation (film festivals and markets) within the continent, by questioning how they can contribute to the visibility of directors and their works in Africa as well as on the international scene. - The preservation and valorization of film and audiovisual heritage, by shedding light on current initiatives, and taking into account works produced before the digital revolution. - Arts education, especially image education, highlighting initiatives that promote the practice and acquisition of knowledge on aesthetics and techniques for audiovisual expression, that educate the public and expand the diversity of artistic expression, and that foster vocations. - This study will also provide information on the status of the artist legislation in Africa, the state of civil society organizations such as professional associations and their participation in the drafting and implementation of measures for the development of the film and audiovisual industry in Africa. - The region-wide trade and cultural cooperation framework that may arise thanks to the future operationalization of the African Continental Free Trade Area (AfCFTA), creating an enabling environment for more co-production agreements and better distribution of African films within the continent. Based on data and information from the mapping, the study will analyze the strengths and weaknesses of the film and audiovisual industry and will identify, for each State and continent-wide, the main needs with recommendations for action. Long Description Methodology UNESCO will appoint a consultant to carry out the study covering all African countries. Even if the realities and approaches towards the film and audiovisual industry may differ from one country to another, the study will seek to identify common issues and needs which could be the subject of operational recommendations. The study will be conducted according to a detailed methodology including the following activities, but not limited to this list: - Preparation of questionnaires and draft correspondence, in line with relevant rules and addressed to relevant stakeholders (governments, companies, professional organizations, international cooperation organizations, contact person, etc.) - Online consultation of States and other relevant partners through the questionnaires (in English and French); - Information and data analysis and drafting of an interim report consisting of a general summary coupled with summaries per each country, including the mapping of main needs and recommendations for actions; - Participation in regional consultations with film professionals from the sector as well as various stakeholders (private and public) based on the interim report; - Drafting of the final report considering the results of the consultations and UNESCO's inputs. UNESCO will make relevant documentation available to the team of consultants, including documents on the film industry in selected African countries where it has implemented operational projects. In carrying out the study, the team of consultants will work in close collaboration with the Diversity of Cultural Expressions Entity within UNESCO’s Culture Sector. Calendar Total duration of the consultancy is 10 months. August 2020 : Selection and hiring of the consultant September - November 2020 : Consultation of the 54 African States and other stakeholders (companies, professional organizations, companies, international cooperation organisations) through questionnaire developed by the consultant Novembre 2020 - February 2021 : Drafting interim report March 2021 March 2021 : Regional consultation (during FESPACO 2021) and submission of the interim report by the consultant April 2021 : Submission of the final report taking into account consultation’s feedback, comments and inputs from UNESCO June 2021 - Presentation of the study at the Conference of Parties of the 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions COMPETENCIES (Core / Managerial) Accountability (C) Innovation (C) Planning and organizing (C) Results focus (C) - For detailed information, please consult the UNESCO Competency Framework. REQUIRED QUALIFICATIONS
  • Degree (Master or equivalent) in the field of cultural policies and/or cultural industries or in related field

  • Proven knowledge with at least 10 years experience in the film and audiovisual industry in Africa

  • Ability to collect and analyze information from various resources and draft a clear and concise document

  • Experience in designing intergovernmental programmes and multi-lateral cooperation processes in the field of culture

  • Very good knowledge of UNESCO’s normative instruments and programmes in the field of culture, and excellent knowledge on the 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions including its monitoring framework and the 1980 Recommendation concerning the Status of the Artist

  • Fluency in English and French

  • Experience with international organizations and United Nations agencies

  • Strong skills in analysis, problem solving, organization and coordination

  • Proficiency in Arabic or Portuguese

SELECTION AND RECRUITMENT PROCESS Please note that the interested candidates must complete an on-line application providing complete and accurate information including :
  • An up-to-date curriculum vitae

  • A statement indicating how their qualifications and experiences make them suitable for the position

  • Presentation of the approach he/she would adopt to carry out the assignment, including any inputs that may be required from UNESCO

  • Three references for similar projects or in the film industry

  • The overall cost of the assignment expressed in USD as an overall lump sum. Any travel and subsistence requirements should be expressed in USD separately

To apply, please visit the UNESCO careers website. No modifications can be made to the application submitted. The evaluation of candidates is based on the criteria in the vacancy notice, and may include tests and/or assessments, as well as a competency-based interview. UNESCO uses communication technologies such as video or teleconference, e-mail correspondence, etc. for the assessment and evaluation of candidates. Please note that only selected candidates will be further contacted and candidates in the final selection step will be subject to reference checks based on the information provided. Application can be submitted in English or French. UNESCO applies a zero tolerance policy against all forms of harassment. UNESCO is committed to achieve and sustain gender parity among its staff members in all categories and at all grades. Furthermore, UNESCO is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities, as well as nationals from non-and under-represented Member States (last update here) are equally encouraged to apply. All applications will be treated with the highest level of confidentiality. Worldwide mobility is required for staff members appointed to international posts. UNESCO does not charge a fee at any stage of the recruitment process.
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