UN Women

Communications and Campaign Consultant (Safe and Fair Philippines)

UN Women

Job Description

In the past two decades, an annual average of 172,000 Filipino women migrant workers (WMW) were deployed overseas as new hires. Analysis of the migration flow from the Philippines for the period 1981- 2011 revealed that 60% of registered migrant workers are women (UN Women, 2015). In 2014, out of the 340,279 Filipinos workers overseas, 185,601 were female, indicating a trend of feminisation of the migratory flows (ASEAN, 2017). Women migrant workers are disproportionately vulnerable to violence at all stages of the migration cycle and they often experience intersectional forms of discrimination. The 2016 Philippines CEDAW Concluding Observations underlined that Filipino migrant workers face “heightened risk of violence, exploitation and abuse as well as discrimination in political and public life, marriage and family relations, employment, education, Access to Justice and health care” along with other marginalized groups of women. The CEDAW Committee expressed concerns on “the widespread exploitation and abuse of Filipina migrant workers working abroad, in particular as domestic workers, and the insufficient support provided to reintegrate those who return. The Committee also notes that the protection of migrant workers under ASEAN migration policies does not cover unskilled migrants, who constitute the majority of Filipina migrant workers.” Safe & Fair: Realizing women migrant workers’ rights and opportunities in the ASEAN region (2018-2022) is part of the multi-year EU-UN Spotlight Initiative to Eliminate Violence against Women and Girls. Safe & Fair is implemented by the ILO and UN Women. Safe & Fair delivers technical assistance and support with the overall objective of making labour migration Safe & Fair for all women in the ASEAN region. Safe & Fair engages with ASEAN Member States’ government authorities; ASEAN institutions; workers’ organizations; employers and recruitment agencies; Civil Society Organizations; community-based organizations; families and communities; research institutions and academia, media networks, youth, and the general public and supports programming in ten countries (Brunei Darussalam, Cambodia, Indonesia, Lao People's Democratic Republic, Malaysia, Myanmar, Philippines, Singapore, Thailand and Viet Nam). Safe & Fair works in close cooperation with governments and social partners to achieve three inter-linking specific objectives: Specific objective 1: Women migrant workers are better protected by gender-sensitive labour migration governance frameworks; Specific objective 2: Women migrant workers are less vulnerable to violence and trafficking and benefit from coordinated responsive quality services; and Specific objective 3: Data, knowledge and attitudes on the rights and contributions of women migrant workers are improved The Safe & Fair project strategy mainstreams three cross-cutting topics: women’s voice and agency; rights-based approaches; and broad engagement of stakeholders. Safe & Fair ensures visibility, awareness raising and dialogue promotion on changing norms around violence against women throughout migration and strengthening rights-based approaches to Safe & Fair labour migration governance for women in the ASEAN region. The national campaign plan of Safe and Fair Philippines, dubbed “Babaeng Biyahero” is a 3-year campaign that runs until 2022. The plan consists of strategies and activities that would require the services of a Communications and Campaigns Consultant. There are major occasions in the coming year, such as the International Women's Day Celebration in the month of March, Labor Day in May, and the 16 Days of Activism against Gender-based Violence which remain as strategic opportunities to galvanize the campaign and promote more visibility of the issue and recommendations of the programme.

Duties and Responsibilities

Communications and Campaign Consultant for Safe and Fair Philippines to provide the following services:
  • Develop and implement public awareness campaign activities that would promote visibility of the Safe and Fair programme, through the Babaeng Biyahero campaign in the Philippines based on the current and local contexts; and in adherence to branding requirements of UN Women, EU and other donors/partners

  • Lead in the execution of the local campaign plan widening the reach in the communities highlighting the main themes and strategic messages of the Safe and Fair programme, anchored on: voice, choice, and agency of women migrant workers

  • Lead in the implementation of the communication plan and dissemination plan featuring major campaign events during the following occasions: International Women's Day Celebration (whole month of March), Labor Day (May 1), International Day for the Elimination of VAW (November 25), 16 Days/ 18 Days of Activism against GBV (25 November – 12 December) International Migrants Day (December 18), etc.

  • Establish a good pool of media networks, press contacts, journalists, etc. that would promote the local campaign and key messages of the Safe and Fair programme

  • Liaise with potential advertising firms, market research companies and/ or experts that would render their services and expertise preferably on pro-bono basis

  • Coordinate and facilitate planning and strategizing meetings

  • Organize and lead the implementation of the campaign events in collaboration with the advertising firm, in close Coordination with the UN Women team, based on approved activity proposals/ event designs

  • Provide inputs on communication materials developed for various media

  • Write press releases /feature article / media announcements and coordinate media participation and coverage of Safe and Fair Philippines events in consultation with UN Women Programme officer and communication team

  • Incorporate comments and changes from UN Women team

  • Serve as communication and coordination focal point for key events of Safe and Fair Philippines and the Babaeng Biyahero Campaign in close consultation with UN Women Programme Officer and Safe and Fair and UN Women Communications teams

DELIVERABLES: Upon submission and approval of the following:
  • Work Plan for 2020

  • Updating of Campaign, Communications and Dissemination Plan integrating Ogilvy’s proposed campaign activities

  • Activity Design of Media/ Public Awareness Events: International Women’s Day/ Month and May 1 (Labor Day)

  • Updated directory with contact persons of media networks, press contacts, journalists with specific

  • Accomplish Due Diligence for Celebrity Supporter and potential private companies

  • List of and draft letters for potential companies that would partner with the Safe and Fair programme (e.g. Globe/ Smart, Jollibee, etc.)

28 February 2020 Upon submission and approval of the following:
  • Activity design of 3 Media/ Public Awareness Events: a) International Day for the Elimination of VAW (November 25), b) 16 Days/ 18 Days of Activism against GBV (25 November – 12 December); and c) International Migrants Day (December 18)

31 August 2020 3 Campaign activities are conducted Final payment upon acceptance and approval of:
  • Final Activity Reports and Annexes

31 December 2020 Evaluation Applications will be evaluated based on the Cumulative analysis.
  • Technical Qualification (100 points) weight; [70%]

  • Financial Proposal (100 points) weight; [30%]

A two-stage procedure is utilized in evaluating the proposals, with evaluation of the technical proposal being completed prior to any price proposal being compared. Only the price proposal of the candidates who passed the minimum technical score of 70% of the obtainable score of 100 points in the technical qualification evaluation will be evaluated. Technical qualification evaluation criteria The total number of points allocated for the technical qualification component is 100. The technical qualification of the individual is evaluated based on following technical qualification evaluation criteria: Education 20% Experience and skills 70% Language and other skills 10% Total Obtainable Score 100% Only the candidates who have attained a minimum of 70% of total points will be considered as technically-qualified candidate. Financial/Price Proposal evaluation
  • Only the financial proposal of candidates who have attained a minimum of 70% score in the technical evaluation will be considered and evaluated.

  • The total number of points allocated for the price component is 100.

  • The maximum number of points will be allotted to the lowest price proposal that is opened/ evaluated and compared among those technical qualified candidates who have attained a minimum of 70% score in the technical evaluation. All other price proposals will receive points in inverse proportion to the lowest price.

Competencies

Core Values:
  • Respect for Diversity

  • Integrity

  • Professionalism

Core Competencies:
  • Awareness and Sensitivity Regarding Gender Issues

  • Accountability

  • Creative Problem Solving

  • Effective Communication

  • Inclusive Collaboration

  • Stakeholder Engagement

  • Leading by Example

Required Skills and Experience

Education                                              
  • Bachelor’s degree in Mass Communications, Public Relations/Affairs, Marketing, Journalism or any other related field;

  • Master’s degree in these fields is an advantage

Experience and Skills
  • A minimum of five years of professional experience in development communications, public relations, journalism, marketing or a related field in the Philippines

  • Capability and proven experience in developing and executing public awareness strategies, crafting messages in various formats (press releases, websites, success stories, blog entries, tweets, etc.) targeting a variety of audiences

  • Background in working with Media Consulting or Marketing Firm is an asset

  • Knowledge of the issue of violence against women migrant workers and their empowerment is desirable

  • Experience working with UN or other international development organizations and donor agencies would be an advantage

Language and other skills
  • Good command of English both written and oral.

  • Computer literacy and advanced skills in Microsoft Office

Submission package
  • Application Letter

  •  CV/ersonal History Form (P.11) (available at https://www2.unwomen.org/-/media/field%20office%20eseasia/docs/misc/2012/p_11_form_unwomen.doc?la=en&vs=4602)

  •  Financial proposal which shall specify a total lump sum amount based on deliverables

Please be noted that the system only allows 1 attachment per application so please combined all files into one.  In case that is not possible, you can submit the application again with different attachments. Note: In July 2010, the United Nations General Assembly created UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women. The creation of UN Women came about as part of the UN reform agenda, bringing together resources and mandates for greater impact. It merges and builds on the important work of four previously distinct parts of the UN system (DAW, OSAGI, INSTRAW and UNIFEM), which focused exclusively on gender equality and women's empowerment. UNDP is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence. UNDP does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.
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