CARE is an international NGO with local staff and community partners in more than 90 countries. We create local solutions to poverty and inequality and we seek dignity for everyone every day and during times of crisis. These solutions have a broad range, from clean water to access to education; from microfinance to ensuring that everyone has nutritious food; from agriculture and climate change to disaster response. CARE puts women and girls at the center of everything we do because they have proven to be the best hope for creating lasting change in the world. Our staff live where they work, which makes us effective at understanding the challenges they face. We’ve been doing this for over 70 years, since World War II. It started with the world’s first CARE Package® of food for the post-war hungry in Europe. Our work today is as important as ever, we believe that poverty and inequality are historic injustices that we can end within a generation, for good. If you share our core beliefs: poverty is an injustice; poverty is solvable; and together, we have the power to end it, join us, and fight with CARE
CARE USA has ambitious plans to grow its impact and influence over the next few years with a bold vision to raise $2billion and to impact 200mil lives by 2020. As part of this growth strategy CARE needs to build greater awareness of the organization within the domestic US among the general public and key influencers and stakeholders. To achieve this CARE is looking to aggressively grow its media reach and cut through and has created this new position of AVP Media & Public Relations to be based in NYC and lead the overall media relations and PR strategy and approach for the US organization.
This person will work with a team based across DC, Atlanta and LA as well as two external agencies. This person will need to assess talent and structure and build out the team and resources as needed to deliver growth in media coverage, public awareness, brand profile and though leadership – including developing the profile of the CEO and other key executive leaders and experts in the organization. This role will focus on building media and influencer strategies for CARE to break through in the national press and social media, as well as at conferences and other key profile building opportunities in order to tell the story and build constituents for our mission in overcoming poverty, achieving social justice and empowering women & girls globally.
This leader will be the most senior leader in the marketing / comms team after the CMO – and will be a key part of the senior leadership team in marketing helping build overall marketing strategy to drive growth for the organization and support our fundraising and advocacy goals. This role will also be a senior leader in the organization as a whole and will work closely and frequently with the CEO and other senior leaders across the organization. The ideal candidate will be a proactive self-starter, with a can-do attitude, an in depth understanding of modern media and will have a strong network of contacts who are media influencers that can be leveraged to help CARE get it story out to the US general public. This role will promote CARE’s work and brand in the media, secure coverage of CARE initiatives in U.S. news outlets and build relationships with journalists who keep the public informed about issues related to fighting poverty. At times, s(he) will act as a spokesperson for CARE. The position will be responsible for preparing CARE staff for media interviews, tracking CARE’s media coverage and analyzing that coverage to generate future opportunities. S(he) will help develop, manage and/or execute communications strategies that support CARE’s signature issues, advocacy priorities and fundraising goals. Effective performance will safeguard CARE’s reputation and lift the organization’s brand.
- Media strategy and profile
- Thought leadership
- Celebrity and influencer engagement
- Additional responsibilities
- Bachelor’s degree
- 10+ years’ experience of media or PR role or related sectors
- At least 10 years’ experience managing a team and working in a matrixed fast moving environment
- Existing relationships with press and PR professionals within the US