Social Media Campaign Specialist for GivingTuesday Campaign

Job Posting Organization:
Rousto Charity is a non-profit organization established in 2009, dedicated to improving the lives of rural communities in Tajikistan, with a particular focus on empowering youth and women. The organization aims to enhance access to quality education, healthcare, and climate awareness initiatives. Rousto Charity operates within Tajikistan and is committed to promoting social, economic, intellectual, and informational development in cities and districts across the country. The organization has a mission to shift towards digital mobilization to support ongoing community development initiatives, particularly through fundraising campaigns like GivingTuesday.

Job Overview:
The Social Media Campaign Specialist will play a crucial role in the global GivingTuesday 2026 fundraising campaign, which is set to culminate on December 1, 202

• This position involves collaborating with a team of online volunteers to promote Rousto Charity's active community projects listed on GlobalGiving. The specialist will be responsible for developing engaging social media content that drives donor engagement and contributions. The role requires creativity and strategic thinking to effectively reach and engage both English-speaking and Russian-speaking audiences, ensuring that the messaging resonates culturally and linguistically with each target group. Volunteers will receive brand guidelines and background information to create authentic and impactful stories that align with the organization's mission.

Duties and Responsibilities:

• Strategy & Alignment: Jointly coordinate a cohesive social media strategy for the GivingTuesday campaign across different regions, ensuring that all messaging is aligned with the organization's goals.
• Content Management: Create, schedule, and post engaging content, including graphics, text, and short videos, for various social media platforms such as Instagram, Facebook, LinkedIn, and TikTok, utilizing the templates provided for GivingTuesday.
• Storytelling & Call-to-Actions: Draft compelling storytelling hooks and calls-to-action that are culturally and linguistically tailored to the assigned audience, promoting the GlobalGiving projects effectively.
• Team Collaboration: Work closely with other volunteers to share creative ideas, align brand messaging, and ensure a unified approach to the campaign.
• Monitor Engagement: Track and analyze the performance of social media posts to optimize future content and strategies, ensuring maximum engagement and donor contributions.

Required Qualifications:

• Strong understanding of social media platforms and marketing" style="border-bottom: 1px dotted #007bff !important;">digital marketing strategies.
• Excellent written and verbal communication skills in English and/or Russian, with the ability to craft engaging content.
• Creative mindset with the ability to develop innovative ideas for social media campaigns.
• Experience in content creation, graphic design, or video editing is a plus.
• Ability to work collaboratively in a team environment and manage multiple tasks effectively.

Educational Background:
A background in communications, marketing, social media management, or a related field is preferred. Relevant certifications in digital marketing or social media strategy would be advantageous.

Experience:
Previous experience in social media management, digital marketing, or fundraising campaigns is highly desirable. Familiarity with non-profit organizations and community development initiatives will be beneficial.

Languages:
Mandatory: Proficiency in English and/or Russian. Good to have: Knowledge of Tajik or other regional languages would be an asset.

Additional Notes:
This position is a volunteer role, and the duration of the assignment is linked to the timeline of the GivingTuesday campaign leading up to December 1, 202

• The role is part-time and remote, allowing volunteers to work from anywhere while contributing to a meaningful cause. Volunteers will receive support and resources from Rousto Charity to ensure they can effectively fulfill their responsibilities.