UNV Support with Branding and Identity Design

Job Posting Organization:
The organization is dedicated to promoting the social, economic, intellectual, and informational development of cities and districts in Tajikistan. It focuses particularly on empowering youth and women, addressing critical challenges in these areas through various initiatives. The organization is involved in a broader Digital Transformation Initiative aimed at enhancing its operations and outreach.

Job Overview:
This volunteer assignment is integral to the organization's Digital Transformation Initiative, which seeks to improve the effectiveness of its communications as it scales its operations. The role of the Online Volunteer is to support the development and harmonization of the organization's brand identity across various social media platforms, including Instagram, Facebook, TikTok, the website, and Twitter. The volunteer will play a crucial role in establishing a cohesive visual presence and clear messaging that effectively communicates the organization's mission to partners, donors, and the public. This involves auditing current materials, designing core brand assets, and creating a practical brand guidelines document that can be easily implemented by the team in future communications.

Duties and Responsibilities:

• Brand Audit: Conduct a thorough review of existing communication materials, logos, and digital assets to identify inconsistencies and areas for improvement.
• Visual Identity Design: Develop or refine core brand assets, which include creating a unified color palette, typography guidelines, logo usage rules, and templates for documents and presentations.
• Brand Guidelines Document: Create a concise 'Brand Book' or style guide that outlines the rules for visual and verbal consistency across both print and digital platforms.
• Asset Creation: Design standard templates for social media graphics, letterheads, and report layouts using tools such as Canva, Adobe InDesign, or Google Workspace.
• Knowledge Transfer: Provide a brief hand-over briefing or written instructions to ensure that staff can easily utilize the new templates and guidelines effectively.

Required Qualifications:
The ideal candidate should possess a strong understanding of branding and visual identity design. They should have experience in graphic design, particularly in creating brand guidelines and templates. Proficiency in design software such as Adobe Creative Suite (InDesign, Illustrator, Photoshop) and familiarity with online design tools like Canva is essential. The candidate should also have excellent communication skills to convey design concepts and guidelines clearly to the team.

Educational Background:
A background in graphic design, visual communications, marketing, or a related field is preferred. Candidates with relevant certifications or coursework in branding and design will be considered favorably.

Experience:
Candidates should have prior experience in branding and identity design, preferably in a volunteer or non-profit context. Experience working with social media platforms and creating engaging visual content is highly desirable. A portfolio showcasing previous design work will be beneficial in the selection process.

Languages:
Fluency in English is mandatory, as all communications and documentation will be in English. Knowledge of Tajik or Russian would be an advantage, as it may facilitate better communication with local stakeholders and team members.

Additional Notes:
This is a volunteer position, and the duration of the contract is not specified. The role is expected to be part-time, allowing flexibility for the volunteer to manage other commitments. The organization is open to recruiting internationally, and while compensation details are not provided, volunteers may receive other benefits such as networking opportunities and experience in a meaningful project.