Digital Paid Media Consultant

Job Posting Organization:
UNICEF, established in 1946, operates in over 190 countries and territories with a mission to save children's lives, defend their rights, and help them fulfill their potential. The organization is committed to promoting the rights of every child and offers diverse opportunities for professional and personal development. UNICEF is known for its passionate culture and attractive compensation and benefits package, making it a desirable workplace for individuals dedicated to making a difference in the lives of children and communities worldwide.

Job Overview:
The Digital Paid Media Consultant will play a crucial role within the Private Sector Fundraising and Partnerships Section (PSFP) at UNICEF. This position is focused on empowering international UNICEF markets to enhance their digital fundraising capabilities and performance marketing strategies. The consultant will be responsible for implementing the Digital Revenue Strategy, which aims to increase net income and donations through improved digital capabilities. The role involves managing and overseeing paid media ad operations across various channels, including AI Chat Bots, Meta, Google, Bing, and TikTok ads, with a strong emphasis on generating income profitably and at scale. The consultant will also provide technical expertise to assess and develop performance marketing strategies, ensuring that UNICEF markets can independently drive successful digital fundraising initiatives. This position requires a combination of execution, orchestration, and enabling skills to expand UNICEF's income portfolio holistically.

Duties and Responsibilities:
The Digital Paid Media Consultant will be responsible for the following duties:

• Empower and enable UNICEF markets to independently manage profitable and scalable performance marketing and digital fundraising operations.
• Oversee paid media ad operations, ensuring alignment with UNICEF's digital revenue strategy.
• Provide technical know-how to assess and develop performance marketing strategies tailored to each market's needs.
• Assist in disseminating knowledge and best practices to other UNICEF markets to enhance their digital fundraising efforts.
• Manage long-term and multiple projects simultaneously across various international geographies, ensuring successful campaign execution and performance optimization.
• Conduct data-backed analysis and reporting to evaluate campaign effectiveness and inform future strategies.
• Collaborate with internal teams and external partners to drive innovative digital fundraising initiatives.
• Stay updated on industry trends and emerging technologies in digital marketing and fundraising.

Required Qualifications:
To qualify for this position, candidates must possess the following qualifications:

• An advanced university degree (Bachelors or Masters) in marketing, computer science, engineering, technology, digital media, or a related field.
• Alternatively, a first-level university degree in a relevant field combined with two additional years of qualifying professional experience may be accepted in lieu of the advanced degree.
• A minimum of 5 years of relevant professional experience in paid media performance marketing, digital fundraising, or digital marketing, with a focus on AI-led digital performance marketing.
• Proven experience in executing paid social (Meta) and paid search (Google, Bing) campaigns, including performance optimization and ad account management.
• Strong analytical skills with the ability to conduct data-backed analysis and reporting.
• Familiarity with enterprise management platforms and AI ad features is an asset.

Educational Background:
Candidates must have an advanced university degree (Bachelors or Masters) in fields such as marketing, computer science, engineering, technology, digital media, or other relevant areas. Alternatively, a first-level university degree in a relevant field combined with two additional years of qualifying professional experience may be accepted in lieu of the advanced degree.

Experience:
The position requires a minimum of 5 years of relevant professional experience in paid media performance marketing, digital fundraising, or digital marketing. Candidates should have proven experience in executing and optimizing paid social and paid search campaigns, managing ad accounts, and delivering campaigns that meet desired goals. Experience in managing multiple projects across various international geographies is also essential.

Languages:
Fluency in English is required, and proficiency in Spanish is necessary for LAC markets. Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) is considered an asset, enhancing the candidate's qualifications for this role.

Additional Notes:
This consultancy position is part of UNICEF's commitment to promoting diversity and inclusion within its workforce. UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities. The organization offers reasonable accommodations for persons with disabilities throughout the recruitment process. Selected candidates will undergo rigorous reference and background checks, including verification of academic credentials and employment history. UNICEF does not charge a processing fee at any stage of its recruitment process and will not ask for applicants’ bank account information. All positions are advertised, and only shortlisted candidates will be contacted for the next stage of the selection process.