Senior Manager of Direct Marketing

Job Posting Organization:
Mercy Corps is a global non-profit organization dedicated to alleviating suffering, poverty, and oppression by helping people build secure, productive, and just communities. Established in 1979, Mercy Corps operates in over 40 countries, employing more than 5,000 staff members worldwide. The organization focuses on empowering communities through innovative solutions and partnerships, aiming to create a better world for all.

Job Overview:
The Senior Manager of Direct Marketing is tasked with the strategic planning and execution of Mercy Corps' mass market direct marketing initiatives, specifically targeting donors who contribute under $10,00

• This role emphasizes the renewal, reactivation, and upgrading of the mass market donor file. The Senior Manager collaborates closely with the Director of Direct Marketing, the Mass Market Fundraising team, and various internal and external partners to develop compelling direct response messaging and storytelling that aligns with Mercy Corps' brand goals. The position involves managing offline channels such as direct mail and telemarketing, ensuring accurate donation processing, and tracking campaign performance. The Senior Manager is also responsible for maintaining campaign schedules and integrating efforts across key donor segments and channels, utilizing project management processes to meet deadlines effectively.

Duties and Responsibilities:
The Senior Manager will engage in a variety of essential responsibilities, including: developing annual campaign goals in alignment with Mercy Corps' integrated mass market fundraising strategy; managing direct mail segmentation and list selection; overseeing direct mail testing strategies and tracking results; supporting budget development and tracking for direct mail campaigns; creating cross-channel experiences; contributing to the content strategy calendar; researching trends in direct mail and offline marketing; managing agency partners to adapt strategies into actionable plans; evaluating direct mail systems for efficiency; collaborating with the MMF team for user experience alignment; leading the production of mass market content; ensuring compliance with fundraising guidelines; analyzing campaign performance and adapting strategies based on data; and actively promoting safeguarding practices within the organization.

Required Qualifications:
Candidates must possess a Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience. A minimum of 6 years in direct response fundraising marketing is required, demonstrating progressive responsibility and expertise, particularly in nonprofit fundraising. Applicants should have a proven track record of translating fundraising strategies into effective multi-channel campaigns, utilizing storytelling to drive impact, and adapting communication styles for diverse audiences. Strong analytical skills, attention to detail, and experience managing vendor relationships are essential. Excellent verbal and written communication skills are a must, along with the ability to work collaboratively in cross-functional teams.

Educational Background:
The position requires a Bachelor's degree in Marketing, Communications, or a relevant field. Equivalent experience may also be considered, particularly if it demonstrates the necessary skills and knowledge for the role.

Experience:
The ideal candidate should have at least 6 years of experience in direct response fundraising marketing, showcasing a progressive increase in responsibility and expertise. Experience in nonprofit fundraising is preferred, with a comprehensive understanding of fundraising practices and ethics. A successful history of implementing effective campaigns across various channels is essential.

Languages:
While specific language requirements are not mentioned, proficiency in English is mandatory given the nature of the role and the organization's operations. Additional language skills may be beneficial but are not explicitly required.

Additional Notes:
This position offers flexibility as it can be performed remotely or in a hybrid model from Mercy Corps' headquarters in Portland, Oregon, or Washington, D.C. The role may require travel up to 25% of the time for donor meetings, conferences, or workshops. Mercy Corps promotes ongoing learning, allowing team members to dedicate 5% of their time to personal and professional development activities. The organization is committed to fostering a diverse and inclusive work environment and adheres to equal employment opportunity principles.