Especialista Experto en Digital Data Analytics y CRO

Job Posting Organization:
UNICEF, established in 1946, is a United Nations agency dedicated to promoting and protecting the rights of children and adolescents worldwide. Its mission is to ensure that every child has the opportunity to grow up healthy, educated, and safe, regardless of their background or circumstances. UNICEF operates in over 190 countries, employing thousands of staff members who work tirelessly to advocate for children's rights and provide essential services. The organization focuses on various areas, including health, education, protection, and emergency response, ensuring that the most vulnerable children receive the support they need. In Chile, UNICEF is actively involved in initiatives that address the rights of children and adolescents, particularly those who are migrants or refugees, ensuring their integration and access to essential services.

Job Overview:
The position of Especialista Experto en Digital Data Analytics y CRO at UNICEF Chile is crucial for enhancing the organization's digital fundraising efforts. The selected candidate will be responsible for analyzing digital data to derive insights that will inform strategies for increasing online donations. This role involves optimizing the conversion rates of digital channels, which is essential for maximizing the impact of UNICEF's fundraising campaigns. The expert will work closely with the Digital Fundraising Officer and collaborate with various teams to ensure a cohesive digital experience that aligns with UNICEF's fundraising objectives. The position is initially contracted for 12 months, with the possibility of renewal based on operational needs and performance. The expert will be expected to contribute to a culture of continuous improvement and experimentation within the organization, leveraging data to drive decision-making and enhance fundraising outcomes.

Duties and Responsibilities:
The duties and responsibilities of the Especialista Experto en Digital Data Analytics y CRO include:

• Conversion Optimization: Analyze the performance of digital channels and identify opportunities for improvement at each stage of the conversion funnel. Execute A/B tests and other experiments to validate hypotheses and enhance conversion rates. Present clear results, learnings, and recommendations to inform decision-making.
• Analysis and Measurement: Contribute to the implementation and enhancement of digital measurement systems. Create and maintain dashboards that integrate key performance indicators. Generate actionable insights to guide optimization actions and digital strategies.
• User Experience: Review and analyze websites, landing pages, and user journeys to identify friction points and propose improvements. Collaborate with internal teams and agencies to implement adjustments in content, design, and user experience.
• Coordination and Collaboration: Work alongside content, campaign, technology teams, and external agencies to ensure a consistent digital experience aligned with fundraising goals. Share best practices, learnings, and optimization methodologies with the team. Additionally, UN Volunteers are encouraged to strengthen their understanding of volunteering concepts through relevant readings and active participation in VNU program activities, such as International Volunteer Day events.

Required Qualifications:
The ideal candidate for this position should possess a strong background in digital analytics and conversion rate optimization. They should have a proven track record of successfully optimizing digital fundraising campaigns and be proficient in using analytics tools to derive insights. The candidate should also demonstrate excellent communication skills, enabling them to convey complex data findings to non-technical teams effectively. A collaborative mindset and the ability to work in a multicultural environment are essential, as the role involves working with diverse teams and stakeholders. Additionally, the candidate should be data-driven, with a strong focus on results and the ability to translate metrics into actionable improvements.

Educational Background:
Candidates should hold a degree in a relevant field such as Marketing, Data Science, Business Administration, or a related discipline. Advanced degrees or certifications in digital marketing, analytics, or related areas will be considered an asset. Continuous professional development in digital fundraising and analytics is highly encouraged, as the field is constantly evolving with new tools and methodologies.

Experience:
The position requires a minimum of 3-5 years of experience in digital analytics, conversion rate optimization, or a related field. Candidates should have hands-on experience with A/B testing, user experience analysis, and digital marketing strategies. Experience working in the non-profit sector or with fundraising initiatives is highly desirable, as it provides valuable context for the role's responsibilities.

Languages:
Fluency in Spanish is mandatory, as the position is based in Chile and involves working with local teams and stakeholders. Proficiency in English is also required, as it is essential for communicating with international teams and accessing global resources. Additional languages may be considered an asset, particularly those relevant to the communities served by UNICEF in Chile.

Additional Notes:
The initial contract duration is 12 months, with the possibility of renewal based on operational needs and satisfactory performance. There is no expectation of contract renewal beyond the initial term. Travel to the assignment location and accommodation will be provided if the candidate is not located within a reasonable distance from the workplace. National Expert Volunteers will receive a monthly allowance of CLP 2,481,966.66 to cover essential needs, a pre-assignment allowance of USD 350, and a final assignment allowance upon contract completion, contingent on fulfilling closure obligations. Volunteers will also receive medical assistance insurance, life and disability insurance, and medical coverage for eligible dependents. Additionally, volunteers will accrue 2.5 days of vacation per month and have access to learning platforms.